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Case Study




Outsourcing, Training



Helping an IT specialist boost sales pipeline

For more than 17 years C>Ways has been providing leading-edge, innovative IT solutions to customers spanning the length and breadth of the UK. A trusted and well-respected company, C>Ways has a proven track record for delivering fast and reliable solutions across both public and private sector organisations.

The Challenge

C>Ways needed to develop a consistent sales process based on their value proposition and needed to build a sales pipeline with qualified opportunities in a rapid timeframe.

How we helped

durhamlane was invited in by C>Ways because of our experience in helping software and technology companies accelerate growth. Working as a trusted advisor, we devised a comprehensive sales process and delivered blended training to ensure the team could effectively and consistently put into practice.

Shortly after the sales training project, C>Ways asked us to help bolster its lead generation efforts through our sales outsourcing services. See what Zoe Sleightholme, Head of Sales and Marketing had to say about our work in the below video.

“durhamlane never cease to surprise me with quality of their delivery. Their qualification process and criteria is exceptional and I very much see durhamlane as an extension of my team.”

Zoe Sleightholme

Head of Sales & Marketing