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Case Study




Outsourcing, Recruitment, Training



Transforming sales for a BI Software company

Panintelligence is the BI Provider of Choice for ISVs. Its BI solution displays actionable information in real time in an easily digestible visual format with the ability to drill to the underlying data. This allows people to make timely interventions and to show the value they can add.

The Challenge

Panintelligence initially approached durhamlane to help improve the commercial and sales skills of its leadership, sales and marketing team.

How we helped

The training programme consisted of Selling at a Higher Level, Question-Based Selling, Prospecting, Closing and Key Account Management.

Whilst the training programme proved to be successful, Panintelligence asked to help with the front-end of their lead generation efforts, so that the sales team could focus more time and energy on attending meetings and closing deals.

As Panintelligence’s growth continues to accelerate, we are now actively recruiting to expand its sales team (with one hire already confirmed).

See what Zandra Moore, Panintelligence’s CEO has to say about our work in the above video.

“durhamlane has been fundamental to our growth. I regularly recommend them to our customers and partners because I really believe durhamlane has a magic mix of ingredients for what it takes to be successful – and I don’t recommend many organisations”

Zandra Moore

Co-Founder & CEO