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To remain agile in a fast-moving market, they identified the need for an additional arm to the business: a flexible legal resource. This is a unique, new service to enable businesses of all sizes, across all sectors, to meet their specific legal requirements.
Without the internal resources to scale sales of this new resource, PwC came to durhamlane for help.
To quickly and effectively launch PwC’s new legal service, we developed a strategic outsourced sales campaign to penetrate and rapidly build market share.
We targeted best-fit businesses from independent firms to large corporates across the finance, insurance and banking sectors.
Launching an innovative healthcare technology solution with a strategic outsourced sales campaign