The challenge

To remain agile in a fast-moving market, they identified the need for an additional arm to the business: a flexible legal resource. This is a unique, new service to enable businesses of all sizes, across all sectors, to meet their specific legal requirements.

Without the internal resources to scale sales of this new resource, PwC came to durhamlane for help.

To quickly and effectively launch PwC’s new legal service, we developed a strategic outsourced sales campaign to penetrate and rapidly build market share.


We targeted best-fit businesses from independent firms to large corporates across the finance, insurance and banking sectors.

The outcome for PwC
days worked
qualified opportunities
Over 120 resource days, durhamlane produced 54 qualified opportunities for PwC. We also delivered a number of sales training workshops to embed our sales methodology in and up-skill their own teams to ensure the long-term success of the service’s sales function.
“We’re very impressed with durhamlane’s expertise in sales – they were the obvious choice to help launch our new flexible legal resourcing service and have delivered exceptional results”
Anne-Marie Botha
Chief Operating Officer

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Let’s talk

We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.