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Case Study







Helping SpiraLinks Build Pipeline In New Markets

The Challenge

SpiraLinks has designed, installed, and hosted secure web-based systems for human resources, compensation and finance teams for more than 20 years.

However, the complex nature of their services meant they struggled with identifying and building a qualified pipeline of opportunities within their target markets.

How we helped

Insight shows us that on average across all sectors and products that it takes 5-12 points of contact to engage with senior level decision makers. Using our ‘Selling at a Higher Level’ methodology, Magic 35 Qualification Criteria and a professionally persistent approach, we targeted seven sectors enabled us to generate 19 highly qualified opportunities with the likes of Hitachi, Credit Suisse and Lookers.

These opportunities equate to a qualified pipeline value of £800,900 in the first 100 days. SpiraLinks was so impressed with our work, that have continued to work with us, extending the outsourced lead generation project.



“We were really impressed with the quality of the opportunities that durhamlane generated for us. The really took the time to understand our business objectives and our target markets. We were very pleased with the results from the first project which is why we’ve renewed the contract with durhamlane.”

Andrew Smith

Operations Director
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