# durhamlane: Revenue Acceleration\. > Boost B2B sales pipeline, maximise lead conversion, and accelerate growth with durhamlane’s specialist SDR teams and sales outsourcing\. Generated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [About Us](https://durhamlane.com/about/) - [Contact](https://durhamlane.com/contact/) - [Privacy Policy](https://durhamlane.com/privacy-policy/) - [Services \- Customer Expansion](https://durhamlane.com/customer-expansion-services/) - [Services \- Audit \& Diagnostic](https://durhamlane.com/b2b-sales-audit-diagnostic/) - [Services \- Event Sales Support](https://durhamlane.com/event-sales-support/) - [Services \- Inbound Lead Conversion](https://durhamlane.com/inbound-lead-conversion-services/) - [Services \- Outbound Sales Development](https://durhamlane.com/proactive-outbound-sales-development-teams/) - [Services \- New Customer Acquisition](https://durhamlane.com/customer-acquisition-services/) - [Blog](https://durhamlane.com/blog/) - [Home](https://durhamlane.com/) - [Careers](https://durhamlane.com/about/careers/) ## Posts - [EU AI Act: What Sales and Marketing Leaders Should Look at First](https://durhamlane.com/blog/eu-ai-act/) - [B2B Sales Process: The Operational Guide to Stages, Handoffs and Qualified Opportunities](https://durhamlane.com/blog/b2b-sales-process/) - [B2B Sales Prospecting Tools: Categories, Examples, and How They Fit an SDR Stack](https://durhamlane.com/blog/b2b-sales-prospecting-tools/) - [What the Numbers Mean for Pipeline, Qualification, and Sales Development](https://durhamlane.com/blog/b2b-sales-statistics/) - [Sales Development Training: What SDRs Need Before They Start Calling](https://durhamlane.com/blog/sales-development-training/) ## Case Studies - [£4M Pipeline Selling into NHS Primary Care](https://durhamlane.com/case-studies/inbound-lead-conversion/clarity-informatics/): Supporting Clarity's TeamNet go\-to\-market strategy to help them rapidly build market share\. - [608% ROI for a University Business School](https://durhamlane.com/case-studies/new-customer-acquisition/teesside-university/): Executing a strategic outsourced sales campaign to drive consistent intake opportunities\. - [43% Conversion from 14 Target NHS Accounts](https://durhamlane.com/case-studies/new-customer-acquisition/graphnet/): Targeting the Healthcare sector with an integrated, account\-based marketing and sales campaign\. - [44 Enterprise Opportunities for Expansion in UK \& DACH](https://durhamlane.com/case-studies/new-customer-acquisition/tigergraph/): Executing a proactive demand generation campaign to accelerate growth across Europe\. - [495 Opportunities to Launch an Insurtech Platform](https://durhamlane.com/case-studies/new-customer-acquisition/insurercore/): Helping Insurercore increase sign ups and engagement on the platform through our sales \& marketing tactics\. ## Podcasts - [From Dashboards to Decisions: Building an AI\-Native Revenue Engine](https://durhamlane.com/podcast/inside-the-funnel/ai-native-revenue-engine-mark-boothe/): Domo CMO Mark Boothe joins Richard Lane to talk data foundations, AI enablement, and why most AI\-written outreach is still slop\. He shares how Domo reclaimed 200\+ hours of team capacity a week, cut vendor spend, and built a seven\-figure weekly AI\-attributed pipeline - [Graphic Sales: Why Your Playbook Comes Before AI](https://durhamlane.com/podcast/inside-the-funnel/podcast-graphic-sales-pospecting-playbook/): Tom Stearns and Peter Cleary — co\-authors of Graphic Sales — join Richard Lane to unpack why most outbound teams are scaling the wrong things, what a real prospecting playbook looks like, and why the thinking has to come before the AI\. - [Scaling Hyper\-Personalisation Without the Headcount](https://durhamlane.com/podcast/inside-the-funnel/scaling-hyper-personalisation-without-the-headcount/): In this episode, Vincent Chapus joins Richard Lane to unpack the orchestration shift that's changing how revenue teams work: fewer people, better data, and AI doing the heavy lifting so reps can do what they're actually paid to do\. - [15 Lessons from 15 Years in Sales and Outbound](https://durhamlane.com/podcast/inside-the-funnel/b2b-outbound-sales-lessons-15-years-podcast/): In this episode, Richard Lane and Lee Durham reflect on 15 years of building durhamlane \- sharing 15 lessons that have shaped their approach to outbound, SDR performance, and pipeline growth\. - [Why Siemens Healthineers is Rethinking Demand Generation](https://durhamlane.com/podcast/inside-the-funnel/siemens-healthineers-demand-generation/): In this episode, we explore how Siemens Healthineers is rethinking demand generation \- moving beyond MQLs and driving real commercial impact\. ## Webinars - [How to 3X Your Call\-to\-Connect Rate](https://durhamlane.com/webinars/how-to-3x-your-call-to-connect-rate/): Most sales teams accept a low connect rate as a market reality\. durhamlane, TitanX, and Salesloft sat down to prove it doesn't have to be and to share exactly what they did to triple it\. - [What the EU AI Act Means for Sales \& Marketing Teams in EMEA](https://durhamlane.com/webinars/eu-ai-act-sales-marketing-emea/): durhamlane's leadership team breaks down what the EU AI Act means for B2B sales and marketing in EMEA\. On\-demand webinar\. - [The Three Biggest Mistakes Companies Make When Hiring Their First GTM Engineer ](https://durhamlane.com/webinars/three-biggest-mistakes-when-hiring-a-gtm-engineer/): Most companies are hiring GTM engineers before they understand the real sales challenge\. In this webinar, we unpack the three biggest mistakes teams make when investing in GTM engineering and outbound automation\. - [Webinar \- How to Build an SDR Team from Scratch](https://durhamlane.com/webinars/how-to-build-an-sdr-team-from-scratch/): Building an SDR team from scratch takes more than hiring reps and buying tech\. In this webinar, sales leaders from durhamlane, Salesloft and SDR Leaders of EMEA share real\-world insights on hiring, onboarding, tooling, leadership and the metrics that drive consistent pipeline growth\. - [Webinar \- SDR Team KPIs that Drive Revenue](https://durhamlane.com/webinars/sdr-team-kpis-that-drive-revenue/): The SDR metrics most teams track aren’t always the ones driving revenue\. In this webinar, Greg Casale, Kevin Kelly, and Tom Stearns unpack the KPIs that actually matter \- from qualified pipeline to the human edge AI can’t replace\. ## Categories - [Blog](https://durhamlane.com/blog/category/blog/) - [Podcast](https://durhamlane.com/blog/category/podcast/) - [Reports](https://durhamlane.com/blog/category/resources/) - [News](https://durhamlane.com/blog/category/news/) ## Optional - [Sitemap index](https://durhamlane.com/sitemap_index.xml)