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Channel Services

Our channel experience enables both partners and vendors to benefit from proven growth acceleration strategies which transform channel sales

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For Partners

Reselling other people’s products and services can be difficult

This is especially true for value added resellers of IT. The pace of change  in the IT channel space coupled with saturated market conditions mean channel sales are tough and will only get tougher.

However, accelerating growth is by no means impossible.

durhamlane has worked with many IT VARs to transform their sales people, processes and pipeline through our proven ‘Selling at a Higher Level’ methodology.

For Vendors

Recruiting channel partners effectively is crucial

Finding and nurturing potential partners for your products and services is, in many ways, similar to a sales campaign. You must take a company from “prospect” to “partner”, mirroring each stage of the sales process.

Almost all of your partner prospects, at least the ones you want, are already busy selling other solutions to other customers. So you need a well thought-out strategy and dedicated resource to introduce your value proposition into that ecosystem and convert them into your partners.

This is why vendors come to durhamlane. Our breadth and depth of experience in outsourced business development and transferable skills mean that we are extremely effective at recruiting quality partners to drive channels sales.

Case Studies

See our previous work and hear what our customers have to say about us.

Zandra Moore

Co-Founder & CEO

“durhamlane has been fundamental to our growth. I regularly recommend them to our customers and partners because I really believe durhamlane has a magic mix of ingredients for what it takes to be successful – and I don’t recommend many organisations”

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Andrew Robson


“When we looked at technology-specific sales coaching and lead generation companies, there was really only one that could deliver what we wanted. durhamlane’s approach is unique.”

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Nick Longden

Sales Director

“durhamlane helped us develop a consistent approach to selling, changing the mindset of the team and helping them qualify higher quality leads. They really understood our business, which meant the quality of the candidates they sent to us meant we saved a lot of time and effort.”

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Brands that trust us

pwc sage aviva tsg drax harrods xero insidesales

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Sales Training, Coaching & Consulting

We help organisations develop sustainable sales strategies through our proven 'Selling at a Higher Level' methodology


Sales Recruitment & Executive Search

We help build high performing sales teams using our proven head hunting and recruitment techniques