B2B Demand
Generation Services
Aligned sales & marketing that generates qualified leads
If your marketing strategy isn’t delivering marketing qualified leads (MQLs) or helping to accelerate the buying journey of sales qualified leads (SQLs), you’re essentially leaving money on the table.
This is where our Demand Generation Services come into play. It’s about more than generating demand for your products or services from potential customers.
The true aim of your demand generation strategy should always be to build qualified sales pipeline that drives closed-won revenue.
We orchestrate multi-channel campaigns using integrated digital marketing and inside sales to reach your buyers, generating leads and nurturing them through the customer journey until they are ready to buy from you.
Demand Generation Approach
From Strategy to Revenue
In-market demand that converts to sales opportunities
durhamlane’s Demand Generation Services cover the entire sales process.
Capturing in-market demand, nurturing leads down the sales funnel and converting them to qualified sales opportunities – ready for your (or our) sales team to close.
We use a combination of targeted b2b marketing and sales tactics to generate real commercial outcomes for your business.
Demand generation campaigns
Target audience profiling
Intent data & enrichment
Proposition development
Content creation
Campaign implementation
Lead generation & nurture
Opportunity qualification
Convert & close (optional)
We’re not like most B2B lead generation companies
We focus on quality over quantity.
Rather than fixating on sheer volume of leads generated via cold calling, blanket email marketing and other ineffective ‘spray and pray’ methods, we operate a powerful commercial model that disincentivises volume-based lead generation in favour of quality-based opportunity creation.
Our proven ‘Selling at a Higher Level’ methodology and ‘Magic 35’ lead qualification framework set the standard for sales effectiveness; helping our customers focus on the right opportunities, return to a full sales pipeline and accelerate revenue growth.
This is why ambitious businesses engage durhamlane. We’re obsessed with driving commercial outcomes for our customers through a seamless blend of b2b sales and marketing.
Demand Generation Services
Discover how a fully integrated sales and marketing solution can help capture, convert and close more sales opportunities.
Want to learn more?
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