Cookie Policy

Effective date: 21-May-2023

Last Updated: 21-May-2024

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Types of cookies we use

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

CookieDurationDescription
lumberjack_session2 hoursNo description available.
cookieyes-consent1 yearCookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.
__hssrcsessionThis cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
__hssc30 minutesHubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

CookieDurationDescription
_hjSessionUser_10314041 year∙ Set when a user first lands on a page.
∙ Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites.
∙ Ensures data from subsequent visits to the same site are attributed to the same user ID. 
_hjIncludedInSessionSample_10314042 minutes∙ Set to determine if a user is included in the data sampling defined by your site’s daily session limit.
_hjSession_103140430 minutes∙ Set when a user first lands on a page.
∙ Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites.
∙ Ensures data from subsequent visits to the same site are attributed to the same user ID. 
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
li_gc5 months 27 daysLinkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.
_hjAbsoluteSessionInProgress30 minutesHotjar sets this cookie to detect a user’s first pageview session, which is a True/False flag set by the cookie.
messagesUtk5 months 27 daysHubSpot sets this cookie to recognize visitors who chat via the chatflows tool.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
6suuid1 year 1 month 4 daysRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisements and for efficient retargeting.
_gcl_au3 monthsGoogle Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
AnalyticsSyncHistory1 monthLinkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
_gd_visitor1 year 1 month 4 daysThis cookie is used for collecting information on the users visit such as number of visits, average time spent on the website and the pages loaded for displaying targeted ads.
_gd_session4 hoursThis cookie is used for collecting information on users visit to the website. It collects data such as total number of visits, average time spent on the website and the pages loaded.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. 
_gid1 dayGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_gat_UA-*1 minuteGoogle Analytics sets this cookie for user behaviour tracking.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
ln_or1 dayLinkedin sets this cookie to registers statistical data on users’ behaviour on the website for internal analytics.
_hjFirstSeen30 minutesHotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
_fbp3 monthsFacebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
__hstc5 months 27 daysHubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk5 months 27 daysHubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
_uetsid1 dayBing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid1 year 24 daysBing Ads sets this cookie to engage with a user that has previously visited the website.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

CookieDurationDescription
tvid1 yearNo description available.
tv_UIDM1 year 1 month 4 daysDescription is currently not available.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user’s browser supports cookies.
li_sugr3 monthsLinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie1 yearLinkedIn sets this cookie to store performed actions on the website.
MUID1 year 24 daysBing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
tuuid1 year 1 month 4 daysThe tuuid cookie, set by BidSwitch, stores an unique ID to determine what adverts the users have seen if they have visited any of the advertiser’s websites. The information is used to decide when and how often users will see a certain banner.
tuuid_lu1 year 1 month 4 daysThis cookie, set by BidSwitch, stores a unique ID to determine what adverts the users have seen while visiting an advertiser’s website. This information is then used to understand when and how often users will see a certain banner.
CMID1 yearCasale Media sets this cookie to collect information on user behaviour for targeted advertising.
CMPS3 monthsCasaleMedia sets CMPS cookie for anonymous user tracking based on users’ website visits to display targeted ads.
CMPRO3 monthsCasaleMedia sets CMPRO cookie for anonymous usage tracking and targeted advertising.
IDE1 year 24 daysGoogle DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.

Manage cookie preferences

Cookie Settings

You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.