info@durhamlane.com

+44 (0)191 481 3800

Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX

Proactive Outbound Sales Development Teams

Proactive Outbound Sales Development Teams

You’re not alone. Brands typically turn to us because they are experiencing friction in their sales funnel, either not enough leads or poor quality.

One size doesn’t fit all. Your business is unique, with its own set of challenges and opportunities. That’s why we start by digging deeper, uncovering the areas where you need to focus. Whether it’s connecting with more of your ideal customers, nurturing existing leads, or boldly entering new markets locally or internationally, we craft a strategy that fits your specific goals.

Our proven approach not only grows your pipeline but delivers high-quality leads that convert. 

Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to get outbound to work?

Let us be laser-focused on who you want to target that fits your ideal customer profile.

We use the latest technology and validated data points to clarify what drives pipeline. Our SDRs will take a “value-first” approach to messaging, while nurturing prospects with sequenced outreach across multiple channels.

You may have many leads still at MQL stage that you struggle to convert. Our SDRs swiftly engage MQLs, nurturing and qualifying them to a point they are ready for the sales team.

They personalise their approach based on lead interests, gather essential information about their challenges, needs and budget, and implement nurturing strategies for leads not yet sales ready.

We also provide valuable insights to both marketing and sales teams about lead quality and common objections.

You might have a large account base of customers with a “long tail” that you are struggling to serve correctly. These customers could be on systems or solutions reaching at the end of life, making them prime targets for your competition.

Our SDR teams can engage and nurture these customers maintaining your install base, nurturing and upselling to them.

You may have key target accounts who are your ideal customers. Our SDRs conduct in-depth account research, understanding their structure, map out and engage key decision-makers, and potential pain points. 

They craft personalised outreach strategies that cut through the noise to engage multiple stakeholders.

SDRs can be effectively utilised for both pre-event and post-event activities to maximise event ROI.

Pre-Event

From targeted outreach to promote event and boost registrations. Through to appointment setting and personalised invitations for key prospects.

Post-Event

This is most crucial and where many brands fail. Our SDRs schedule follow-up meetings with qualified leads, while implementing nurturing strategies for not-ready leads.

Throughout this process, our SDRs gather valuable account intelligence to feed back to you, such as engagement levels and buying signals.

Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to get outbound to work?

Let us be laser-focused on who you want to target that fits your ideal customer profile.

We use the latest technology and validated data points to clarify what drives pipeline. Our SDRs will take a “value-first” approach to messaging, while nurturing prospects with sequenced outreach across multiple channels.

You may have many leads still at MQL stage that you struggle to convert. Our SDRs swiftly engage MQLs, nurturing and qualifying them to a point they are ready for the sales team.

They personalise their approach based on lead interests, gather essential information about their challenges, needs and budget, and implement nurturing strategies for leads not yet sales ready.

We also provide valuable insights to both marketing and sales teams about lead quality and common objections.

You might have a large account base of customers with a “long tail” that you are struggling to serve correctly. These customers could be on systems or solutions reaching at the end of life, making them prime targets for your competition.

Our SDR teams can engage and nurture these customers maintaining your install base, nurturing and upselling to them.

You may have key target accounts who are your ideal customers. Our SDRs conduct in-depth account research, understanding their structure, map out and engage key decision-makers, and potential pain points. 

They craft personalised outreach strategies that cut through the noise to engage multiple stakeholders.

SDRs can be effectively utilised for both pre-event and post-event activities to maximise event ROI.

Pre-Event

From targeted outreach to promote event and boost registrations. Through to appointment setting and personalised invitations for key prospects.

Post-Event

This is most crucial and where many brands fail. Our SDRs schedule follow-up meetings with qualified leads, while implementing nurturing strategies for not-ready leads.

Throughout this process, our SDRs gather valuable account intelligence to feed back to you, such as engagement levels and buying signals.


Regardless of campaign goal, we work seamlessly with your team, creating 360 loops with your marketing team on trends we are seeing and with your sales team on how to constantly refine and improve the quality of the sales opportunities we are creating for them.