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The Insiders
Get the inside track on how today’s industry professionals are delivering success in qualified lead generation and sales conversion strategies.
Listen to our podcast for invaluable insights, advice and thought leadership as we gain unique perspectives from inspirational sales & marketing movers and shakers.
Latest Electronics & Manufacturing
Unlocking the Power of Marsales Alignment
Richie Miller
November 2023
Latest Facilities Services
Maximising global launch strategies with the fundamentals of marketing
Richie Miller
April 2023
Latest Healthcare Technology
Navigating Disruption during Digital Transformation
Richie Miller
November 2023
Latest Industrial Automation
The Birth of An Industrial Data Solution
Richie Miller
October 2023
Latest Professional Services
How the Humble Sprout Can Transform Your Storytelling
Richie Miller
June 2024
Latest Technology
Marketing Magic: Turning Customers into Superfans
durhamlane
June 2024
Latest Telecommunications
B2B Marketing, Maximised: How To Get More Bang For Your Buck In 2024
Richie Miller
December 2023
LATEST CONTENT
Six B2B insights from
season two
This season of The Insiders podcast made it clear that today’s decision-makers are expected to be more productive than ever. But, with resources and budgets on a tighter leash, how can leaders navigate the pinch?
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Getting More From MarketingFebruary 2025How do you get more from marketing? Richard is joined by Mark Green, EMEA Vice President of Domo, to answer this question. Learn about integrated sales-marketing models, evolving content strategies, and the shift towards “adoption as a service”
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Marketing Magic: Turning Customers into SuperfansJune 2024What do marketing magic and loyal customers have in common? Find out as Goetz Posner, Global Head of Marketing and Customer Experience at Amadeus, reveals how to weave magic into your marketing strategies.
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How the Humble Sprout Can Transform Your StorytellingJune 2024
Jamie Mackenzie (author of 28 Bags of Sprouts – Storytelling with Impact) shares his knowledge on the true power of communication – and how you can harness it to make you stand out in your career.
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Weaving a Brand Tapestry From Five Companies Into OneApril 2024
Chris Betton (UK and EMEA Marketing Manager, HIPER Global UK) shares his experience in rebranding 5 businesses into 1 – and what he’d do differently if he could do it again.
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From Lone Wolf to Team PlayerApril 2024
Dave Mackay (Sales Director, sa.global) shares his thoughts on marsales alignment, and investing in yourself for the future.
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How Did I End Up Here? A Tale From SalesMarch 2024Luke Robinson (Head of New Business, Wolters Kluwer UK) shares the experiences gained from spending 8 years at durhamlane, gathering the skills that secured his future success.
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How to Build a Bulletproof Go-To-Market StrategyMarch 2024
Adam B Needles (CEO, ANNUITAS) shares his expertise on what makes a Go-To-Market Strategy truly effective, and the pitfalls you should avoid in your organisation.
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Professional Persistence and the Art of SellingFebruary 2024
Mark Ash (CRO, Konica Minolta Business Solutions UK) looks back on his career in sales and shares valuable lessons in resilience and persistence that will drive your career forward.
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6 Actionable Tips That Will Grow Your Business Faster in 2024January 2024
Richard Lane (Our Chief Commercial Officer) shares his thoughts on actionable insights provided by previous podcast guests – that ultimately offer a blueprint on how to grow your business faster.
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B2B Marketing, Maximised: How To Get More Bang For Your Buck In 2024December 2023
Zsuzsanna Blau (Head of Digital Demand and Marketing Campaigns, Nokia) discusses navigating marketing budget challenges, optimisation strategies and more.
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Navigating Disruption during Digital TransformationNovember 2023
Paul Stevens, Director of Digital Health for OMRON Healthcare, discusses disruption to the world of healthcare services, and how to navigate it.
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Unlocking the Power of Marsales AlignmentNovember 2023
Antti Nykänen (Head of Marketing, AFRY) discusses marketing and sales alignment from the perspective of a global marketing leader.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.