Healthcare Technology Navigating Disruption during Digital Transformation Paul Stevens, Director of Digital Health for OMRON Healthcare, discusses disruption to the world of healthcare services, and how to navigate it. Listen now
Electronics & Manufacturing Unlocking the Power of Marsales Alignment Antti Nykänen (Head of Marketing, AFRY) discusses marketing and sales alignment from the perspective of a global marketing leader. Listen now
Telecommunications Navigating the Complex World of Demand Gen Paul Gowans (Global Director Regional and Channel Marketing, VIAVI) discusses the complexities of demand and lead generation. Listen now
Industrial Automation The Birth of An Industrial Data Solution Richard Jeffers, Founder and Managing Director at RS Industria, shares his thoughts on the complexities of solution selling. Listen now
Technology Finding (and Capturing) The Perfect Lead In this episode, Karen Kulinski (EMEA Marketing and Communications Director at ADLINK) shares her thoughts on the dos and don’ts of capturing the perfect lead. Listen now
Telecommunications How to integrate successful alliance partnerships into your sales strategy Jedd Williams (Head of Global Sales Acceleration at Poly) talks about how to integrate successful alliance partnerships into your sales strategy. Listen now
Facilities Services Maximising global launch strategies with the fundamentals of marketing Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) talks about how marketing fundamentals play a key role in creating successful global product launches. Listen now
Professional Services The power of captivating storytelling in B2B sales Philipp Humm (Founder of Power of Storytelling) discusses the art of effective storytelling and how it can enhance the selling ability of your sales team. Listen now
Professional Services Implementing grand thinking to achieve mega-selling success Jamal Reimer (Founder of Enterprise Sellers) discusses how implementing a high performance mindset and 'grand thinking' enabled him to unlock the secret of mega-selling. Listen now
Technology How to make cold calling your most effective sales channel Richard Smith (VP of sales EMEA at Allego) discusses how to make cold calling your most effective sales channel, and how implementing sales enablement technology can enhance sales performance. Listen now
Facilities Services How to win new customers in a highly commoditised market Simon Ball (Market Director at Equans UK & Ireland) discusses the power of personalisation and how success in sales is always a team pursuit. Listen now
Industrial Automation, Technology Navigating the mindset shift from product selling to solution selling Jason Harvey (VP of Solution Sales EMEA at Zebra Technologies) discusses the mindset shift from selling products to selling solutions, and why creating a culture of innovation is key to driving growth in the industrial technology market. Listen now
Technology Creating a culture of diversity to ignite growth Miguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google, talks about the connections between growth challenges, go to market strategy and diversity. Listen now
Professional Services Adapting to the shift to buyer-led sales and marketing Dirk Gauwberg (Global Operational Marketing Director at AXA Partners) talks about the importance of distributing meaningful content that aligns with the buyer journey. Listen now
Technology Making marketing your business’ most valuable asset Catherine Dutton, VP of Marketing EMEA at Pegasystems, shares her insights on how to make marketing your business' most valuable asset. Listen now
Professional Services How curiosity drives sales, marketing and business growth Nick McClelland and Aine Bryn from Mercer UK talk about the symbiotic, never-ending relay race between sales and marketing, and how curiosity drives innovation and growth for both teams. Listen now
Technology Aligning sales and marketing through a customer-first philosophy Emma Roffey (VP Marketing EMEAR at Cisco) talks about the synergy that exists between sales and marketing, and how to keep them aligned through a "customer first-philosophy". Listen now
Technology Harnessing the power of adaptive leadership Hosts Richard Lane and Simon Hazeldine are joined by Darren Cassidy (Managing Director at Xerox) who talks about navigating change and the role played by marketing in its integration with sales. Listen now
Technology Correlating marketing to pipeline and revenue Darren Atkins (Marketing Director at Sabre) talks about the role played by marketing in the integration with sales and how to achieve the "holy grail" of marketing to revenue correlation. Listen now
Healthcare Technology Creating value through the power of social selling Franklin Williams (Director of Global Commercial Excellence at Thermo Fisher Scientific) talks about the importance of practicing social selling to drive inbound lead generation and curate a positive customer perception. Listen now
Electronics & Manufacturing, Industrial Automation Harmonising global and local revenue strategies Neil Ritchie (Head of Global Marketing & Sales, Motion Services at ABB) talks about the importance of mediating between a global strategy and its local execution. Listen now
Professional Services Selling smarter in a world of smarter buyers Graham Hawkins (Founder & CEO of SalesTribe) talks about how crucial distributing quality content is when it comes to building a brand and attracting buyers' attention. Listen now
Electronics & Manufacturing Managing the risk of buyers’ remorse Sascha Rahman (Head of Strategic Marketing & Sales Excellence of ifm) talks about managing the risk of buyers' remorse by coordinating sales and customer success capabilities. Listen now
Facilities Services Channelling the voice of the customer Ivy Petit (Global Marketing Director of Veolia) discusses the importance of developing a marketing narrative that channels the customer's voice through aligned Sales and Marketing. Listen now
Technology Driving sales growth with a startup mindset Ricky Sevta (Chief Revenue Officer at simPRO) talks to hosts Simon Hazeldine and Richard Lane about the benefits of maintaining a start-up mindset, no matter the size of your business. Listen now
Telecommunications Harnessing scalable success on the sales journey Peter Schopf (Head of Sales MindSphere for EMEA at Siemens Digital Industries Software) explores the sales journey and the global differences in the adoption of the digitilisation of this journey. Listen now
Facilities Services Curating a positive customer perception Ryan Bott (Global Vice President of Revenue at Sodexo) explores the importance of a positive perception of salespeople among customers and the importance of asking the customer what they want. Listen now
Electronics & Manufacturing Evolving salespeople into sales and marketing hybrids James Webb, VP Central Europe and EU Marketing at Fellowes Brands, discusses his expertise on the evolution of salespeople into Sales-Marketing hybrids and the benefits that this evolution has had for the customer. Listen now
Electronics & Manufacturing Transforming Sales and Marketing into a powerful force Emma Botfield, Managing Director UK & Ireland at RS Components, discusses her insights into the world of 'Mar-Sales' - her term for the marriage between Marketing and Sales - likening marketing and sales to a competing pair of in-laws, who if managed correctly, can be a powerful force. Listen now