info@durhamlane.com
+44 (0)191 481 3800
Deltic House, Kingfisher Way, Silverlink Business Park, Newcastle, NE28 9NX
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We ignite demand, drive sales & accelerate revenue for the world’s most ambitious businesses.
durhamlane recognises the need for a seamless connection between sales and marketing. Because in the ever-changing digital marketplace, accelerating one without the other can result in missed business opportunities.
If your marketing strategy isn’t delivering marketing qualified leads (MQLs) or helping to accelerate the buying journey of sales qualified leads (SQLs), you’re essentially leaving money on the table.
Finding and developing customers can be challenging. Businesses which relied on face to face field sales are having to shift to a digital sales model, with experienced business development reps often hesitant to perform lead generation when their time is better spent closing deals.