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Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Fernanda Valverde
May 2025
Fernanda Valverde
April 2025
Latest Insight
How to Make Marketing a Revenue Centre
Fernanda Valverde
April 2025
Latest Insight
How to Improve MQL to SQL Conversion
Fernanda Valverde
April 2025
Fernanda Valverde
April 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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How to maximise marketing's business valueNovember 2022Catherine Dutton, VP of EMEA Marketing at Pegasystems, shares how marketing can add business value and positively impact revenue growth.
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The impact of digitalisation on the sales industryNovember 2022
Richard Lane discusses the impact of digitalisation in sales with the emergence of digital selling, voice and AI.
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The biggest marketing challenges in 2023October 2022We identify key marketing challenges for CMOs, plus six ways to overcome them and create a unified revenue engine with sales.
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Demand Generation Performance Report | Q2 2022October 2022
Learn how we’ve helped our customers overcome a “seasonal slump” in opportunity creation across the summer months.
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How curiosity can drive growth in your sales and marketing teamsOctober 2022
Nick McClelland (Chief Growth Officer) and Aine Bryn (Chief Marketing Officer) from Mercer UK offer their expertise about the constant relay race that exists between sales and marketing.
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How to align sales and marketing through a customer-first philosophyOctober 2022
Emma Roffey, VP of Marketing EMEAR at Cisco, offers her expertise on how to align sales and marketing through a customer-first philosophy.
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Why filler words are losing you sales – and how to avoid themSeptember 2022
Learn why using too many filler words on sales calls could be losing you new business deals, and how to avoid them.
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Why outsourcing external partnerships can increase salesSeptember 2022
Read our latest thought leadership exploring the benefits of outsourcing part or all of your sales process.
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How adaptive leadership can drive sales growth amid changeSeptember 2022
Darren Cassidy, Managing Director UK&I at Xerox, discusses the importance of practising ‘adaptive leadership’ to drive sales growth.
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The importance of measuring marketing’s impact on sales pipelineSeptember 2022
Darren Atkins, Marketing Director at Sabre, speaks about the importance of measuring marketing’s impact on sales pipeline.
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How social selling can positively impact your bottom lineSeptember 2022
Franklin Williams, Director of Global Commercial Excellence at Thermo Fisher Scientific, discusses the importance of embracing social selling company-wide.
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Objection handling 101 for B2B salespeopleAugust 2022
Struggling with objection handling? This blog offers tips on how to reframe the narrative in your sales calls to win more opportunities.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.