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+44 (0)191 481 3800
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Silverlink Business Park,
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Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Fernanda Valverde
June 2025
Latest Insight
Making HubSpot Work for You
Fernanda Valverde
June 2025
Latest Insight
Rewiring Marketing for Revenue with Zsuzsanna Blau
Fernanda Valverde
June 2025
Latest Insight
Events That Actually Produce ROI
Fernanda Valverde
May 2025
Latest Insight
Brand Building is Good, But Where is the Revenue?
Fernanda Valverde
May 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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How to beat your competition with a consultative approachJanuary 2023Simon Ball from Equans discusses the power of personalisation and the importance of multiple engagement points.
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How creating a culture of innovation can support the mindset shift to solution sellingJanuary 2023
Jason Harvey from Zebra Technologies offers his expertise on navigating the mindset shift from product selling to solution selling.
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The Insiders Podcast: Best of 2022December 2022
Discover the top insights from B2B sales and marketing thought leaders on The Insiders Podcast in 2022, plus trends to watch for in 2023.
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Celebrating two award wins and six shortlists in 2022December 2022
This year we entered numerous awards to celebrate and showcase the work that we do at durhamlane…
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How diversity can ignite your go-to-market strategyDecember 2022
Miguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google discussed how building diverse teams strengthens your go-to-market strategy.
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Shifting to a buyer-led sales and marketing approachNovember 2022
Dirk Gauwberg, Global Operational Marketing Director at AXA Partners, shares his expertise on how to drive revenue growth at a rapid pace.
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How to maximise marketing's business valueNovember 2022
Catherine Dutton, VP of EMEA Marketing at Pegasystems, shares how marketing can add business value and positively impact revenue growth.
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The impact of digitalisation on the sales industryNovember 2022
Richard Lane discusses the impact of digitalisation in sales with the emergence of digital selling, voice and AI.
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The biggest marketing challenges in 2023October 2022We identify key marketing challenges for CMOs, plus six ways to overcome them and create a unified revenue engine with sales.
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Demand Generation Performance Report | Q2 2022October 2022
Learn how we’ve helped our customers overcome a “seasonal slump” in opportunity creation across the summer months.
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How curiosity can drive growth in your sales and marketing teamsOctober 2022
Nick McClelland (Chief Growth Officer) and Aine Bryn (Chief Marketing Officer) from Mercer UK offer their expertise about the constant relay race that exists between sales and marketing.
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How to align sales and marketing through a customer-first philosophyOctober 2022
Emma Roffey, VP of Marketing EMEAR at Cisco, offers her expertise on how to align sales and marketing through a customer-first philosophy.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.