info@durhamlane.com
+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Fernanda Valverde
June 2025
Latest Insight
Making HubSpot Work for You
Fernanda Valverde
June 2025
Latest Insight
Rewiring Marketing for Revenue with Zsuzsanna Blau
Fernanda Valverde
June 2025
Latest Insight
Events That Actually Produce ROI
Fernanda Valverde
May 2025
Latest Insight
Brand Building is Good, But Where is the Revenue?
Fernanda Valverde
May 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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5 Buyer-Led Insights to Level Up Your B2B Marketing StrategyNovember 2021We uncovered 5 key ideas to help b2b marketers improve buyer engagement and drive marketing-generated revenue.
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Optimising your Inside Sales Process for Lead-to-Customer AccelerationOctober 2021
Learn why having a repeatable & effective inside sales process is essential for business growth.
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Full-Cycle Sales ServicesOctober 2021Don’t have the resources to build, train and manage an in-house sales team? Discover our full-cycle inside sales service.
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Demand Generation vs. Lead GenerationSeptember 2021
Explore how a demand-based approach is transforming the ROI of marketers globally.
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The Death of Field Sales: Transitioning to an Inside Sales ModelAugust 2021
Learn how more businesses are transitioning from a field to inside sales model.
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6 Lead Generation Challenges for Marketing LeadersJuly 2021
We’ve identified the most common lead generation challenges faced by marketing leaders – and how to overcome them.
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durhamlane named among UK Top 100 by Best CompaniesJune 2021
durhamlane are thrilled to have been named among the top 100 mid-sized companies to work for in the UK.
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How to Maximise B2B Sales with Account-Based MarketingJune 2021
Want to know how to drive more sales and maximise ROI from Account-Based Marketing?
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Account-Based Marketing to Sales-Based EngagementJune 2021
To be commercially successful, ABM requires ‘Sales-Based Engagement’ to convert target accounts into customer accounts.
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How to Succeed in your New Sales Leadership RoleMay 2021
Discover the biggest blind spots new-to-role sales leaders often overlook – and how to overcome them.
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Magic 35 Diagnostic ToolkitMay 2021
Our unique ‘Magic 35’ sales qualification framework contains seven core criteria that allows you to have sales conversations with purpose.
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6 Blind Spots for New-in-Role Sales LeadersMay 2021
Discover some of the top blind spots for new sales leaders and, more importantly, how to overcome them.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.