info@durhamlane.com
+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Latest Insight
How to Make Marketing a Revenue Centre
Fernanda Valverde
April 2025
Latest Insight
How to Improve MQL to SQL Conversion
Fernanda Valverde
April 2025
Fernanda Valverde
April 2025
Latest Insight
How to take your win rate to 20-30%
Fernanda Valverde
March 2025
Conor Simpson
March 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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Account-Based Marketing to Sales-Based EngagementJune 2021To be commercially successful, ABM requires ‘Sales-Based Engagement’ to convert target accounts into customer accounts.
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How to Succeed in your New Sales Leadership RoleMay 2021Discover the biggest blind spots new-to-role sales leaders often overlook – and how to overcome them.
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Magic 35 Diagnostic ToolkitMay 2021
Our unique ‘Magic 35’ sales qualification framework contains seven core criteria that allows you to have sales conversations with purpose.
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6 Blind Spots for New-in-Role Sales LeadersMay 2021
Discover some of the top blind spots for new sales leaders and, more importantly, how to overcome them.
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Laura Marriner joins durhamlane’s leadership teamApril 2021
The durhamlane leadership team is continuing to grow, with Finance & Resource Manager Laura Marriner now on board as of April 2021.
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The Ultimate SaaS Recruitment GuideApril 2021
Download our proven step-by-step approach to recruiting the best SaaS sales talent.
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Land, Expand & Accelerate Sales in New B2B MarketsApril 2021
The essential guide for businesses looking to rapidly scale and build market share.
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10 Years, 10 MilestonesApril 2021
As April 2021 marks our 10th year in business, here are 10 landmark events to commemorate a decade of durhamlane…
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10 Future-Forward B2B Revenue Generation PredictionsApril 2021
We asked B2B industry leaders for their top 10 revenue generation predictions in 2021.
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Drive Revenue from your Post-Funding Growth StrategyMarch 2021
The essential post-funding playbook for ambitious businesses that need to scale up, fast.
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Outsourced Demand Generation ChecklistMarch 2021
Assess your readiness to execute an outsourced demand generation project with our checklist.
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7 Insights from ‘The State of Demand Generation’ 2021March 2021
We learned plenty from this year’s State of Demand Generation research, but here’s our top 7 takeaways…
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.