Services
Scaling sales & revenue
Selling Into
Complex B2B sales cycles
B2B Sales Success Index
See IndexSee how your performance measures against industry benchmarks.
Content hub
B2B sales industry insights
B2B Sales Success Index
See IndexSee how your performance measures against industry benchmarks.
Finserv Market Outlook
Watch webinarDiscover what's changed and where the finserv market is headed.
Services
Scaling sales & revenue
Selling Into
Complex B2B sales cycles
B2B Sales Success Index
See IndexSee how your performance measures against industry benchmarks.
Content hub
B2B sales industry insights
B2B Sales Success Index
See IndexSee how your performance measures against industry benchmarks.
Finserv Market Outlook
Watch webinarDiscover what's changed and where the finserv market is headed.
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Richard Lane
Latest Insight
15 Lessons from 15 Years of Building Pipeline in B2B Sales
Richard Lane
Latest Insight
What it Takes to Sell to Asset Managers in Private Markets
Richard Lane
Latest Insight
Why Siemens Healthineers Is Rethinking Demand Generation
Richard Lane
Latest Insight
Enterprise Sales Has Changed: How to Improve Deal Win Rates
Richard Lane
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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How to Increase Margins and Grow RevenuesLearn more about forecasted B2B sales challenges in 2023, and how you can sell smarter to increase margins and grow revenues.
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The Demand Generation Performance Report 2022Unlock the value of our unique selling approach against the key challenges confronted by B2B organisations in 2022, and those they will face in 2023.
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How to Beat Your Competition with a Consultative ApproachSimon Ball from Equans discusses the power of personalisation and the importance of multiple engagement points.
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How Creating a Culture of Innovation Can Support the Mindset Shift to Solution SellingJason Harvey from Zebra Technologies offers his expertise on navigating the mindset shift from product selling to solution selling.
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The Insiders Podcast: Best of 2022Discover the top insights from B2B sales and marketing thought leaders on The Insiders Podcast in 2022, plus trends to watch for in 2023.
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Celebrating Two Award Wins and Six Shortlists in 2022This year we entered numerous awards to celebrate and showcase the work that we do at durhamlane…
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How Diversity Can Ignite Your Go-to-Market StrategyMiguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google discussed how building diverse teams strengthens your go-to-market strategy.
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Shifting to a Buyer-Led Sales and Marketing ApproachDirk Gauwberg, Global Operational Marketing Director at AXA Partners, shares his expertise on how to drive revenue growth at a rapid pace.
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How to Maximise Marketing's Business ValueCatherine Dutton, VP of EMEA Marketing at Pegasystems, shares how marketing can add business value and positively impact revenue growth.
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The Impact of Digitalisation on the Sales IndustryRichard Lane discusses the impact of digitalisation in sales with the emergence of digital selling, voice and AI.
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The Biggest Marketing Challenges in 2023We identify key marketing challenges for CMOs, plus six ways to overcome them and create a unified revenue engine with sales.
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Demand Generation Performance Report | Q2 2022Learn how we’ve helped our customers overcome a “seasonal slump” in opportunity creation across the summer months.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.