Proactive Lead
Generation
Proactive Lead Generation
Proactive LeadOver-reliant on Inbounds? Generation
Proactive Lead Generation
Our Tailored SDR Approach for Sustainable Pipeline Growth
- Specialists in proactive lead generation
- 13 years experience
- Trusted partner for global B2B brand
Lead Generation for Ambitious B2B Companies
Unlock Your Growth Potential
Over-reliant on Inbounds?
Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to get outbound to work?
As one of the top lead generation companies in the UK, we specialise in B2B sales outsourcing and demand generation to reach your ideal customer profile.
We leverage cutting-edge tech and validated data to drive pipeline growth. Our SDRs use a “value-first” approach, nurturing prospects through multi-channel, sequenced outreach.
“With inbound drying up in many different verticals, companies are going to have to reach outside their walls to find 3rd party organisations with deep and proven muscle in driving outbound.”
David Obrand
Founder & CEO, Salesloft
“A 10/10 for me. The onboarding has felt really seamless, I feel informed and confident of the work that will be undertaken by durhamlane to support our business.”
Anna Jackson
Head of Performance, ActivPayroll
Ready Sales Development Teams
Precision Lead Generation for Your Ideal Accounts
Know your ideal customers but struggle to reach them effectively?
Our expert SDRs:
• Conduct in-depth account research
• Map key decision-makers
• Analyse pain points
• Craft personalised outreach strategies
• Engage multiple stakeholders
Let us turn your ideal customer profiles into real opportunities.
Our Metholodology
Our metholodology
Our proven “Selling at a Higher Level” methodology is a customer-centric approach that focuses on engaging decision-makers across all organisational levels.
It employs consultative questioning-based selling, leading with why your target customers should be interested. Treating the sales process as a continuous cycle, emphasising collaboration between sales and marketing teams.
How We Work – Onboarding
How We Work – Onboarding
Step 1: Getting to know you
The process begins with an in-depth consultation to gain a comprehensive understanding of your business.
Step 2: Targeting your dream customers
Time to get laser-focused! We’ll create detailed (buyer persona) profiles of your ideal customers, scope out the competition, and craft messages that’ll make your audience sit up and take notice.
Step 3: Showing your value proposition
Let’s shine a spotlight on what makes your company special. From your unique strengths to those glowing testimonials, we aim to ensure your value proposition packs a punch.
Step 4: Planning for mutual success
We’ll define what a great lead looks like. we’ll implement a robust reporting and analytics framework, providing real-time insights into campaign performance, pipeline values, and ROI.
Step 5: Go-to-market session
Our Go-To-Market Session is the grand finale where we unveil a tailored strategy for your target audience. We’ll present our comprehensive plan to spread your message across all channels, detailing our approach for phone calls, emails and LinkedIn.
Why Us?
Our People
Taking proactive hungry minds, embedding sales skills and continually developing them with our management and development team.
Our Technology
Engaging, timely communication. Powered by tech, personalised by humans working smarter and faster with constant insight and analysis.
Our Processes & Data
Powered by Selling at a Higher-Level, our consultative and question-based methodology. We have built hundreds of thousands of data points, clarifying exactly what drives sales pipeline and how to build it.
How does durhamlane qualify leads?
Leads are taken through our thorough Magic 35 qualification process, which identifies needs, stakeholders and key dates, before being entering handover.
How do you train your SDRs?
Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks which clearly identify up-skilling opportunities. Most progression opportunities are centred around use of our technology stack and Salesloft integration.
What does the reporting process look like?
Salesloft provides powerful insight into our activity, and we use this to report weekly, monthly and quarterly – focusing on inputs, outputs, outcomes and insights.
What makes durhamlane different from other sales outsourcing companies?
At durhamlane, our people and clients at the centre of our world. From our award-winning onboarding, to exceptional tech stack and data utilisation, every engagement with your account manager will reveal the durhamlane difference.
How do you handover leads?
After our SDR engages a project with Selling at a Higher Level methodology, we begin the Magic 35 qualification process and confirm a meeting between prospect and SDR, with BDM sitting in. This adds the prospect into your CRM system. Before the meeting, there will be a verbal handover. Then, following, the meeting, a 360 feedback process and progress report
Let’s Talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
SDR Calculator
Are your running costs burning a hole in your pocket?
Understanding the full scope of costs is crucial for making informed decisions about insourcing, or outsourcing, your sales function. Our cost calculator factors in your company’s unique expenses, from technology to administrative overhead, to give you the most accurate estimate.
Explore these often-overlooked costs and move forward with clarity.
