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Sales Behavioural Analysis

Do you understand how your preferred behaviours affects how your customers perceive you?

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Transforming customer engagement behaviour in sales with CEBA

WATCH: 50 second overview of Sales Behavioural Analysis (CEBA)

What was the deciding factor the last time you made a significant purchase? Whether it was a business or personal investment, chances are your decision was influenced by the behaviour of the person helping you to buy.

‘Speaking your customer’s language’ is an old platitude, yet few sales people pay enough attention to flexing their behaviour. In fact, research shows that consciously doing so, can lead to up to 20% uplift in sales performance.

CEBA is a diagnostic tool that enables you to identify your current approach with customers and compares it to what your customer values most.  CEBA provides objective information so you can have a meaningful discussion about how individuals can adapt their approach to meet the needs of their customer.


The two things that will enable you to make a significant positive difference to your sales figures, are:

  • the behaviours of your sales teams; and
  • the corresponding values of your customers.

Time and time again, it has been proven that the correct matching of these two significant elements will bring you more sales.

durhamlane uses the Customer Engagement Behaviour Analysis diagnostic tool to bring depth and clarity of understanding to sales teams and their key customer relationships.

To learn more get in touch using the form on the right or download the case study and the FAQs below.

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