Marketing drives sales - the two must be aligned and pulling in the same direction.Get in Touch
If your marketing strategy isn’t delivering marketing qualified leads (MQLs) or helping to accelerate the buying journey of sales qualified leads (SQLs), you’re essentially leaving money on the table. This is where Demand Generation Services come into play.
Demand Generation is about more than simply generating interest in your products or services. The true aim of any Demand Generation strategy should always be to generate quality SQLs.
durhamlane’s Demand Generation Services cover the entire process, from MQL to SQL. We use a combination of targeted marketing and B2B sales tactics to generate real commercial outcomes for your business. This includes:
We’re not like most lead generation companies – we focus on quality over quantity.
So, rather than focussing on sheer volume of leads generated via cold calling, blanket email marketing and other ineffective methods, we use only the most targeted methods in order to generate the highest quality leads possible.
This is why ambitious organisations engage durhamlane. We’re obsessed with driving commercial outcomes through a seamless blend of sales and marketing activities.
If you’d like to know more, get in touch or download our DGS Rate Card below.
See what our clients have to say
“durhamlane has been fundamental to our growth. I regularly recommend them to our customers and partners because I really believe durhamlane has a magic mix of ingredients for what it takes to be successful – and I don’t recommend many organisations”View Full Case Study View all Case Studies
“durhamlane helped us develop a consistent approach to selling, changing the mindset of the team and helping them qualify higher quality leads. They really understood our business, which meant the quality of the candidates they sent to us meant we saved a lot of time and effort.”View Full Case Study View all Case Studies
Earlier this month, The Global Sourcing Association (GSA) held the GSA UK Professional Awards 2020 in a...
I know what you’re thinking: “Why on earth would I want less leads in my pipeline?!” It's an...
Photo taken October 2019. Despite the ongoing Covid-19 pandemic, durhamlane have continued to grow; creating...
We help organisations develop sustainable sales strategies through our proven 'Selling at a Higher Level' methodologyExplore
We help build high performing sales teams using our proven head hunting and recruitment techniquesExplore