Sales Outsourcing Sales Training Sales Recruitment
+44 (0)191 481 3800

Demand Generation Services

Marketing drives sales - the two must be aligned and pulling in the same direction.

Get in Touch

Aligned Sales & Marketing that generates quality leads

If your marketing strategy isn’t delivering marketing qualified leads (MQLs) or helping to accelerate the buying journey of sales qualified leads (SQLs), you’re essentially leaving money on the table. This is where Demand Generation Services come into play.

Demand Generation is about more than simply generating interest in your products or services. The true aim of any Demand Generation strategy should always be to generate quality SQLs.

durhamlane’s Demand Generation Services cover the entire process, from MQL to SQL. We use a combination of targeted marketing and B2B sales tactics to generate real commercial outcomes for your business. This includes:

  • Lead generation campaigns
  • Lead nurturing
  • Content creation
  • SEO
  • Target audience research
  • Data building

We’re not like most lead generation companies – we focus on quality over quantity.

So, rather than focussing on sheer volume of leads generated via cold calling, blanket email marketing and other ineffective methods, we use only the most targeted methods in order to generate the highest quality leads possible.

This is why ambitious organisations engage durhamlane. We’re obsessed with driving commercial outcomes through a seamless blend of sales and marketing activities.

If you’d like to know more, get in touch or download our DGS Rate Card below.

Animation blog post image

Brands that trust us

pwc sage aviva tsg drax harrods xero insidesales

Case Studies

See what our clients have to say

Zandra Moore

Co-Founder & CEO

“durhamlane has been fundamental to our growth. I regularly recommend them to our customers and partners because I really believe durhamlane has a magic mix of ingredients for what it takes to be successful – and I don’t recommend many organisations”

View Full Case Study View all Case Studies

Andrew Robson


“When we looked at technology-specific sales coaching and lead generation companies, there was really only one that could deliver what we wanted. durhamlane’s approach is unique.”

View Full Case Study View all Case Studies

Nick Longden

Sales Director

“durhamlane helped us develop a consistent approach to selling, changing the mindset of the team and helping them qualify higher quality leads. They really understood our business, which meant the quality of the candidates they sent to us meant we saved a lot of time and effort.”

View Full Case Study View all Case Studies

Demand Generation Services Rate Card

Demand Generation Services Rate Card

DGS Rate Card

Our Demand Generation Services are purchased on a Campaign or Retained basis, ensuring our customers are passed fully-qualified, high-quality sales opportunities.

Related Blog Posts

View All
01 Jun 2020 Overcome these common WFH B2B sales challenges

Achieving success in B2B sales while working from home is a lot like punching a cloud –...

27 May 2020 How to Stay Positive at Work in 5 Simple Steps

Understanding how to stay positive at work has never been more important.   Whether you're in an...

30 Apr 2020 "Why I'm not worried about hitting target"

“I’m not worried about hitting my target”… An odd opening statement for a full cycle...

Sales Training, Coaching & Consulting

We help organisations develop sustainable sales strategies through our proven 'Selling at a Higher Level' methodology


Sales Recruitment & Executive Search

We help build high performing sales teams using our proven head hunting and recruitment techniques