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Sales Training, Coaching & Consulting

We’re sales people first, trainers second. This means our training and coaching programmes are based on proven techniques, empowering your team with the key sales skills necessary to accelerate growth

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Accelerating growth through sales training, coaching and consulting

“If you’re not getting better, you’re getting worse.”Pat Riley

Finding great sales people is one thing, retaining them through high-impact training and sales coaching is crucial to realise long-term value.

Regular training and coaching is key to building your sales team’s performance. It’s imperative you provide your team with the foundations and tools to be the best they can be.

Our customers require sales training and sales training programmes to transform motivation, daily sales practices, and instill the commercial mindsets that enhance performance and accelerate growth.

We can help everyone to think, and behave, differently about their sales practices and the way they interact with customers.

sales training

Do any of the below questions or statements resonate with your current challenges? 

  • Growth is slowing. How do we become market-leading again? 
  • We need to ensure our sales teams have the skills to deliver at speed 
  • We need to work on effective selling sales techniques 
  • My sales team need to be more agile and adapt to rapidly changing market conditions 
  • The whole business needs to think and act more commercially and work more effectively with sales 
  • My senior team need to be more commercially savvy 
  • I’m concerned that my Sales and Marketing teams are not on the same page 
  • I need a sales strategy that generates sales results 
  • My account managers need higher awareness surrounding sales and sales management 
  • My new sales people need tailored sales training courses and coaching 
  • Experienced sales professionals need enhanced professional development 
  • My sales people shy away from cold calling

Need help with any of the above? Contact us.

9.1 / 10

Average trainer rating (from 729 reviews)


Best ever uplift in sales following completion of training


Delegate days of high impact Sales Training and Coaching (from 1st April 2018)

Case Studies

Acquiring new business is the life-blood of every company and it’s what we are good at. For our clients we roll our sleeves up and create first-rate business opportunities, so you can start your conversation with.

Matt Forrest

Executive Director of Business Development

‘’Yes, I would recommend durhamlane. The way in which they dealt with us, the way they proposed the options and listened to what we needed, and came back with a really considerate response, meant they were really on our wavelength.’’

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David Stonehouse


“I would recommend durhamlane because they did what they said they’d do and they’ve put the effort into understanding our business. And that reflects in the way they approach training, in they way they recruit for us and in the way they generate leads for us – because they’ve become part of our team.

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Brands that trust us

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