+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
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durhamlane is not like other sales and marketing outsourcing businesses. We don’t work like the others. And we don’t charge like the others. Whether it’s:
Our people are passionate and determined to achieve; but also collaborative and genuine: working together to represent you and your business just as effectively as anyone in-house.
We incentivise our employees based on the retention of our clients, which means that our success is truly entwined with yours. For us, success is a repeat customer.
And we don’t charge by the number of leads, either. That would encourage quantity to the detriment of quality, whereas we think there’s a better balance to be had:
We therefore operate on a people model:
Diligent demand generation and lead discovery, from a blank canvas to a steady flow of Marketing Qualified Leads (MQL).
Sourcing, cleaning and resolving gaps in source data.
Refining client personas and establishing strong leads from weak.
Defining channels and development of creative.
Finding and engaging with clients from first contact to MQL.
Qualification and nurture of leads through the sales process to Sales Qualified Leads (SQL).
Assessment of leads through our rigorous ‘Magic 35’ qualification process to ensure only sound leads are pursued.
Development of leads through the sales funnel with multiple appropriate touchpoints.
Highly targeted, strategic nurture of identified stakeholders in key accounts to yield positive sentiment and improved sales.
We offer a full digital demo service, taking prospects through presentation decks and online product demos.
Focused approaches to warm leads and getting them over the line.
Closing sales on your behalf – and the consultancy, advisory and ancillary services which ensure we can always make a difference to your sales outcomes.
A flexible, platform-agnostic suite of the world’s best marketing and sales technologies, tried and tested to cut your costs and improve sales effectiveness.
Our own world-class sales processes and continuous improvement strategies.
To ensure you always have a high-performance sales team.