info@durhamlane.com
+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Fernanda Valverde
May 2025
Fernanda Valverde
April 2025
Latest Insight
How to Make Marketing a Revenue Centre
Fernanda Valverde
April 2025
Latest Insight
How to Improve MQL to SQL Conversion
Fernanda Valverde
April 2025
Fernanda Valverde
April 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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From leads to opportunities: the winning formula to optimise MQL to SQL conversionJuly 2023Learn more about our proven conversion process and discover the results we delivered our clients over the last quarter.
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Demand Generation Performance Report | Q1 2023July 2023
Discover three core sales and marketing activities to maximise your rate of MQL to SQL conversion.
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Maximise the value of trade shows with inside salesJuly 2023Interested in improving the ROI of your live events? Explore how blending field sales with inside sales can help you generate more leads that convert.
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durhamlane shortlisted at the UMi Northern Powerhouse Export AwardsJune 2023We’re finalists in the Small Exporter of the Year category – showcasing our capabilities in international sales and marketing services.
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Outsourcing lead generation in the corporate energy marketMay 2023Helping a leading corporate energy provider expanding its customer base and saving on costs with a team of dedicated SDRs.
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Customer growth: Accessing untapped revenue through contract centralisationMay 2023In this blog we share insights into streamlining multi-site customers to access untapped revenue streams.
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Multilingual lead generation in Europe: a facilities services case studyMay 2023Helping a facilities services organisation build a strong European pipeline with a multilingual SDR team.
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durhamlane celebrates a strong financial year with record-breaking revenue growthApril 2023
durhamlane is celebrating an astounding financial year of business, which has seen it successfully navigate the challenging economic landscape.
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Focusing on sales acceleration to boost alliance partner salesApril 2023
Jedd Williams, Head of Global Sales Acceleration at Poly, weighs in on how global sales acceleration teams can help drive revenue, and how to encourage sales partners to push product and sales.
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Build or buy? The true cost of an effective SDR teamApril 2023
Should you build or buy a SDR team? In this blog we share a breakdown of the hidden costs of SDRs and explain why it might be more advantageous to outsource.
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Embracing marketing fundamentals to create a successful product launch strategyApril 2023
Jamie Mackenzie, CMO at Sodexo Engage, shares how marketing fundamentals play a key role in creating a successful global product launch strategy.
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How to implement captivating storytelling into your selling strategyMarch 2023
Philipp Humm, Founder of Power of Storytelling, discusses how learning the art of storytelling can enhance sales teams selling abilities.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.