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Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Fernanda Valverde
June 2025
Latest Insight
Making HubSpot Work for You
Fernanda Valverde
June 2025
Latest Insight
Rewiring Marketing for Revenue with Zsuzsanna Blau
Fernanda Valverde
June 2025
Latest Insight
Events That Actually Produce ROI
Fernanda Valverde
May 2025
Latest Insight
Brand Building is Good, But Where is the Revenue?
Fernanda Valverde
May 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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How maintaining a startup mindset can help to drive sales growthJuly 2022Ricky Sevta, Chief Revenue Officer at simPRO speaks about the importance of maintaining a startup mindset to drive sales growth.
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Demand Generation Performance Report | Q1 2022July 2022Dive in to the details of our consistent and proven approach to marketing-to-sales lead development and conversion across Q1, 2022.
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MQL to SQL: 5 tips to increase lead conversionJuly 2022
Predictable, long-term sales growth for your business is possible when you maximise marketing to sales lead conversion.
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How experimenting and replicating techniques can create scalable templates for sales successJune 2022
Peter Schopf, Head of Sales MindSphere for EMEA at Siemens spoke about his “copy and paste” technique for creating scalable templates for sales success.
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How B2B purchasing behaviour is evolving and the growing importance of consumer perceptionJune 2022
We spoke to Ryan Bott (Global Vice President of Revenue at Sodexo) about the reduced windows that salespeople have to influence decision making.
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How hybrid salespeople are adapting to today's customer-first sales journeyMay 2022
Learn how hybrid salespeople at Fellowes are adapting to today’s customer-first sales journey with a hybrid strategy of Sales and Marketing.
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How perspective diversity will drive innovation in Sales and MarketingMay 2022
We delve into Emma Botfield’s (Managing Director UK & Ireland at RS Components) aspirations to promote perspective diversity in Sales and Marketing.
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Why sales is one of the best graduate jobs for international studentsApril 2022
Gaurav Verma lifts the lid on his experience in sales after pivoting from pursuing a career in Engineering.
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B2B lead generation: Building your sales pipelineMarch 2022
Discover why B2B lead generation is crucial to sustainably growing your sales pipeline.
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Successfully Selling into Industrial MarketsDecember 2021
How to build a forward-thinking B2B strategy that drives sales in competitive and ever-changing industrial sectors.
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Selling Complex Products & Solutions into Industrial Market SegmentsDecember 2021Reach new customers in industrial market segments to drive business growth.
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12 Reasons to engage a Demand & Lead Generation Partner in 2022December 2021Do you need help with your front-end demand generation and inside sales activity?
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.