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+44 (0)191 481 3800
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Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Fernanda Valverde
May 2025
Fernanda Valverde
April 2025
Latest Insight
How to Make Marketing a Revenue Centre
Fernanda Valverde
April 2025
Latest Insight
How to Improve MQL to SQL Conversion
Fernanda Valverde
April 2025
Fernanda Valverde
April 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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How perspective diversity will drive innovation in Sales and MarketingMay 2022We delve into Emma Botfield’s (Managing Director UK & Ireland at RS Components) aspirations to promote perspective diversity in Sales and Marketing.
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Why sales is one of the best graduate jobs for international studentsApril 2022
Gaurav Verma lifts the lid on his experience in sales after pivoting from pursuing a career in Engineering.
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B2B lead generation: Building your sales pipelineMarch 2022
Discover why B2B lead generation is crucial to sustainably growing your sales pipeline.
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Successfully Selling into Industrial MarketsDecember 2021
How to build a forward-thinking B2B strategy that drives sales in competitive and ever-changing industrial sectors.
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Selling Complex Products & Solutions into Industrial Market SegmentsDecember 2021Reach new customers in industrial market segments to drive business growth.
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12 Reasons to engage a Demand & Lead Generation Partner in 2022December 2021Do you need help with your front-end demand generation and inside sales activity?
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5 Buyer-Led Insights to Level Up Your B2B Marketing StrategyNovember 2021
We uncovered 5 key ideas to help b2b marketers improve buyer engagement and drive marketing-generated revenue.
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Optimising your Inside Sales Process for Lead-to-Customer AccelerationOctober 2021
Learn why having a repeatable & effective inside sales process is essential for business growth.
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Full-Cycle Sales ServicesOctober 2021
Don’t have the resources to build, train and manage an in-house sales team? Discover our full-cycle inside sales service.
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Demand Generation vs. Lead GenerationSeptember 2021
Explore how a demand-based approach is transforming the ROI of marketers globally.
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The Death of Field Sales: Transitioning to an Inside Sales ModelAugust 2021
Learn how more businesses are transitioning from a field to inside sales model.
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6 Lead Generation Challenges for Marketing LeadersJuly 2021
We’ve identified the most common lead generation challenges faced by marketing leaders – and how to overcome them.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.