Customer expansion services unlocking growth in existing accounts
Drive more value from your install base
It costs far less to grow revenue from existing customers than to acquire new ones. Our customer expansion services give you the sales development resource to uncover upsell and cross-sell opportunities already within your accounts.
Customer expansion services unlocking growth in existing accounts
Drive more value from your install base
It costs far less to grow revenue from existing customers than to acquire new ones. Our customer expansion services give you the sales development resource to uncover upsell and cross-sell opportunities already within your accounts.
Why customer expansion is your fastest route to revenue
Winning a new client account is tough, so once you have them on board, don’t leave money on the table. B2B sales leaders today must:
- Expand accounts across products, teams, and geographies
- Identify upsell potential before competitors do
- Increase share of wallet with trusted clients
- Maintain coverage when internal resources are stretched
Without the right focus on customer expansion, growth slows and competitors gain ground. Acting as an extension of your sales team, our SDRs help you increase coverage, build stronger relationships, and generate predictable growth from your current customer base.
What to expect from customer expansion services
For enterprise and mid-market businesses, customer acquisition services deliver scalable growth across multiple fronts. Powered by AI signal identification and waterfall data enrichment, here’s how we support ambitious B2B brands:
More account coverage
Dedicated SDRs who ensure your full customer base is engaged and explored.
Upsell opportunities surfaced
Spot where current customers will benefit from advanced or premium solutions.
Cross-sell expansion
Expand into new teams, divisions, or regions within your install base via cross-sell.
Higher lifetime value
Unlock additional revenue across the customer journey by increasing CLV.
More efficient growth
Leverage the fact that it’s cheaper to expand existing customers than to acquire new ones.
Clients have seen real results with durhamlane
B2B leaders trust durhamlane to engage their install base and unlock expansion opportunities.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
What to expect from customer expansion services
For enterprise and mid-market businesses, customer acquisition services deliver scalable growth across multiple fronts. Powered by AI signal identification and waterfall data enrichment, here’s how we support ambitious B2B brands:
More account coverage
Dedicated SDRs who ensure your full customer base is engaged and explored.
Upsell opportunities surfaced
Spot where current customers will benefit from advanced or premium solutions.
Cross-sell expansion
Expand into new teams, divisions, or regions within your install base via cross-sell.
Higher lifetime value
Unlock additional revenue across the customer journey by increasing CLV.
More efficient growth
Leverage the fact that it’s cheaper to expand existing customers than to acquire new ones.
Clients have seen real results with durhamlane
B2B leaders trust durhamlane to engage their install base and unlock expansion opportunities.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
durhamlane for customer expansion
Extend customer lifetime value with proven SDR support
Our customer expansion services plug directly into your team, giving you the people, process, and expertise to expand accounts effectively. We provide trained SDRs who collaborate with your sales leaders to spot demand, open doors, and progress opportunities down the funnel.
FAQs: Customer expansion services
What are customer expansion services?
Customer expansion services focus on driving revenue growth within your existing customer base. Using outsourced SDR resource, we help you identify upsell and cross-sell opportunities and build stronger customer relationships that increase lifetime value.
Why are customer expansion services important?
Because expansion is the most efficient way to grow. It’s far more cost-effective to sell into current customers than win new ones, and expansion creates predictable, long-term revenue.
Who needs customer retention services?
This service works brilliantly for enterprise and mid-market businesses with multiple product lines, recurring revenue models, or complex account structures. When internal teams are stretched, outsourced SDRs give you the coverage to unlock expansion opportunities.
What’s included in durhamlane’s customer retention services?
- Dedicated SDRs focused on customer expansion
- Upsell and cross-sell opportunity identification
- Proactive engagement with existing customers
- Sales Manager and RevOps support
- Data-driven account insights
- Reporting on expansion pipeline and growth metrics
We have valuable experience across multiple industries
durhamlane can support you in your unique challenges, learn how below.
Don’t leave customer expansion to chance
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
