Lead conversion services that turn marketing into revenue
Follow-up, qualification and nurturing for B2B enquiries
Generating qualified leads is only half the battle. Without the right follow-up processes, even high-quality inbound demand won’t translate into revenue. Our lead conversion services ensure every lead gets the attention it deserves, so marketing investment doesn’t go to waste.
Why inbound leads fail to convert
In today’s B2B landscape, achieving consistent lead conversion is tough. Even experienced leaders face challenges such as:
- Enquiries sit in an unworked CRM queue
- Slow or inconsistent follow-up with prospects
- Lack of inside sales skills to nurture opportunities
- Disconnect between sales and marketing goals
- Unanswered calls lead to abandoned prospects
- Costly lead generation efforts with low ROI
Done-for-you lead conversion services
SDRs converting your inbound leads
Our sales development representatives (SDRs) manage the conversations that follow an enquiry, event, or campaign response. We agree qualification standards and follow-up priorities with you, then contact leads, explore their requirements, and arrange the next step. You retain oversight while our delivery team manages the SDRs and day-to-day follow-up.
How we qualify and nurture your leads
Sales strategy
We design a lead conversion approach aligned to your ultimate goals: improving pipeline coverage and raising win rates.
Monitoring the right metrics
Using leading sales technology, SDRs track and optimise metrics such as conversion rates between stages, sales cycle length, average order value, and deal velocity. Every interaction is measured.
‘Selling at a Higher Level’ methodology
We don’t spam your marketing leads; we engage buyers in meaningful conversations, qualifying their needs and positioning your value at every step, resulting in better conversion rates.
Delivering opportunities
Our lead conversion services give you higher SQL creation rates and pipeline coverage, scalable sales capability without the hiring risk, and predictable ROI from marketing investment.
Improve lead conversion by fixing the gaps in your sales funnel
Marketing is generating leads, but too few are becoming genuine sales opportunities. Here’s what we typically see and how we approach things differently.
What we typically see
- Inbound leads waiting days for a response.
- Generic follow-ups that fail to start a conversation.
- Marketing leads passed to sales without proper qualification.
- Salespeople too stretched to follow up consistently.
- Promising prospects abandoned after one or two attempts.
- Sales handovers without sufficient buyer context.
- Sales and marketing working towards different goals.
- Success measured by lead volume instead of conversion.
What we do differently
- Engage buyers promptly, while interest and buying intent are strongest.
- Personalise outreach around buyer behaviour, business challenges and priorities.
- Use our ‘Magic 35’ framework to identify genuine commercial opportunities.
- Dedicated SDRs handle lead engagement, qualification and nurturing.
- Maintain structured follow-up throughout longer B2B buying cycles.
- Share engagement history, business needs and clear next steps.
- Align both teams around lead quality, pipeline contribution and revenue.
- Track progression from initial enquiry to qualified sales opportunity.
Improve lead conversion and turn more of your existing marketing investment into qualified pipeline.
Lead conversion in practice
See how focused follow-up and qualification have supported our clients’ wider sales programmes.
Hexagon
- 5.5x uplift in full-funnel marketing conversion.
- 1,103 sales-qualified opportunities across the wider programme.
“durhamlane are truly a trusted partner who helped tremendously not only accelerate Marketing Generated Revenue, but to supporting us to trigger the right discussions internally to establish a better funnel management model.”
Alexandra Aimé
Vice President Marketing
Hexagon
Fluke Corporation
- 48 sales-qualified opportunities in six months.
- Twice the agreed target of 24.
“durhamlane has done a great job for my team in helping get ii910 demo’s set up. This has led to multiple opportunities where they helped close business. These were customers who had said no to us in the past and he was able to get a meeting set up and the customer saw the benefits of the Fluke products.“
Bill Cantieri
District Sales Manager
Fluke Corporation
Siemens Healthineers
- Close to $10 million in sales in the first 24 months.
- Previously cold opportunities contributed approximately 50% of the pilot’s closed-won revenue..
“In the first 24 months we’ve accomplished close to ten million dollars in white space markets through the durhamlane Siemens Healthineers collaboration. Helping us to prove the value of hybrid marketing and sales.”
Rosanne Darrow
Vice President, Marketing and Comms
Siemens Healthineers
How our SDR team strengthens your funnel
Sales strategy
We design a lead conversion approach aligned to your ultimate goals: improving pipeline coverage and raising win rates.
Monitoring the right metrics
Using leading sales technology, SDRs track and optimise metrics such as conversion rates between stages, sales cycle length, average order value, and deal velocity. Every interaction is measured.
‘Selling at a Higher Level’ methodology
We don’t spam your marketing leads; we engage buyers in meaningful conversations, qualifying their needs and positioning your value at every step, resulting in better conversion rates.
Delivering opportunities
Our lead conversion services give you higher SQL creation rates and pipeline coverage, scalable sales capability without the hiring risk, and predictable ROI from marketing investment.
Client success stories
Meet the businesses seeing greater conversions and a boost in revenue from partnering with durhamlane.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
Turn more marketing leads into sales opportunities
Your marketing team works hard to generate demand. We make sure it pays off. Our lead conversion services ensure no lead is left behind, boosting ROI and accelerating growth. By combining proven sales development expertise with measurable conversion metrics, we:
Increase the percentage of inbound leads progressing to SQLs
Shorten response times to improve buyer engagement
Free up your sales team to focus on closing deals
Ensure no investment in marketing spend is wasted
The result is a healthier pipeline and predictable revenue growth.
Lead conversion expertise in your sector
Supporting informed buying conversations across these specialist B2B markets.
Lead conversion FAQs
What are outsourced lead conversion services?
Lead conversion services provide expert SDR teams who engage inbound leads, qualify them, and turn them into sales-ready opportunities.
Why is lead conversion worth the investment?
Marketing spend is wasted if leads don’t convert. Lead conversion services ensure inbound demand is followed up quickly, qualified effectively, and progressed into the pipeline, for greater ROI.
How do I choose a lead conversion service provider?
Choose a provider with relevant B2B sales results and a clear process for follow-up, qualification and nurturing. Ask to see a sample sales handover and a report showing lead progression. Agree response expectations, CRM responsibilities, and who manages the SDRs before you sign.
Do you offer done-for-you lead conversion services for inbound leads?
Yes. We provide the SDRs, day-to-day management, and follow-up process, with technology and reporting to support delivery. You help us understand your offer and agree on qualification criteria, then your sellers take over suitable opportunities at the handover point.
Who needs lead conversion services?
If you’re an enterprise or mid-market business generating healthy inbound demand but struggling to turn it into qualified opportunities benefit most, lead conversion services are for you. When marketing is delivering leads that never seem to progress, or your sales team lacks the capacity and expertise to follow up consistently, you’re leaving revenue on the table. durhamlane lead conversion services bridge that gap, ensuring every enquiry is nurtured, qualified, and handed over at the right time, so your salespeople can focus on closing deals.
What’s included in durhamlane’s lead conversion services?
- Expert SDR teams handling follow-up and qualification
- Sales Manager
- RevOps supporting team
- Measurable improvement in SQL creation
- Consistent reporting on conversion metrics
- Scalable resource without hiring overheads
- Alignment between marketing activity and sales results
Don’t let another inbound lead go cold
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
