Sales audit & diagnostic to unlock revenue growth
Lifting the hood on your sales process
Struggling to understand why your GTM engine is stalling? A structured sales audit reveals where your pipeline is leaking, where sellers are underperforming, and whether you have the resources to hit revenue targets.
durhamlane Diagnostic
Lifting the hood on your sales process
Struggling to understand why your GTM engine is stalling? Let’s change that.
Falling short of revenue goals?
In today’s complex business landscape, even seasoned Sales and Marketing leaders find themselves at a crossroads. Despite years of experience, sustainable growth remains elusive. You’re not alone in asking:
Where are the hidden pockets of opportunity?
Do we have the right sales processes in place?
Which data points truly matter to drive revenue?
How can we optimise our sales technology stack?
Is our team spread too thin to deliver revenue growth?
durhamlane Diagnostic
Shedding light on your revenue landscape
The durhamlane sales audit diagnostic is a benchmark assessment that sheds light on your revenue landscape. Partnering with your executive team and diving into the trenches, our sales audit benchmarks performance, pipeline coverage, and productivity. You’ll gain data-driven insights that transform decision-making and highlight where revenue is being left on the table.
From research to reality: crafting your winning strategy
Scope
We tailor our sales audit approach to your unique business goals, whether that’s securing new revenue, growing existing accounts, or improving sales efficiency.
Dig into data
We analyse your key performance metrics, from pipeline coverage to contact quality to conversion rates, so you see exactly where weaknesses are slowing revenue.
Interview
We validate quantitative data through in-depth stakeholder interviews, exposing gaps in skills, resource allocation, or inside sales capability.
Show you the path
We deliver a comprehensive sales audit and diagnostic report that benchmarks your team against best-practice enterprise B2B sales models.
Brands benefitting from a durhamlane sales audit
Boost your profit potential and sales success
Imagine closing more deals, optimising your sales funnel, and uncovering new revenue streams. The durhamlane Sales Audit & Diagnostic transforms this aspiration into reality, giving leaders the clarity and confidence to allocate resources effectively and drive sustained growth.
What our clients say
Your journey to enhanced sales performance starts here. Join the ranks of forward-thinking leaders who are leveraging sales audit insights to boost opportunities and close more deals.
“The sales audit diagnostic helped us significantly in identifying areas of our sales process that need to be refined. This has already after a few months started to show dividends in the number and quality of opportunities we have been able to create.
A very useful exercise and one that should be repeated on a regular and planned basis. Thanks for your help.”
Andrew Wood
Managing Director
GMS
“To anyone considering this exercise I would strongly recommend you do. It has been an excellent investment in time, both from the sales team and the Sales Leadership team.
I am confident by implementing the recommended changes and continuing to do what we do well, sales productivity will indeed improve and sales growth will be accelerated.”
Matt Barnes
Sales Director
Wolters Kluwer Tax & Accounting UK
FAQs: What to know about a sales audit
What is a sales audit?
A sales audit is a strategic, structured review of your current sales process, pipeline coverage, seller performance, and tech efficiency. It benchmarks using our Sales Success Index against best practice and identifies where revenue and growth opportunities are being missed.
How does a sales audit improve performance?
By exposing gaps in pipeline coverage, conversion stages, or sales processes, a sales audit shows where to focus resources. Leaders gain clarity on revenue risks and confidence in forecasting.
Who should run a sales audit?
A durhamlane sales audit is best suited to enterprise and mid-market organisations looking for clarity on where sales processes are blocked. For example, are good leads stalling between MQL and SQL, creating wasted effort and lost revenue? Our audit diagnostic finds the friction points, highlights where handovers break down, and provides clear, actionable fixes. The outcome is a sharper, more aligned sales process that accelerates pipeline and business growth.
What’s included in the durhamlane sales audit?
- Data-driven analysis of pipeline and seller performance
- Stakeholder interviews to validate findings
- Benchmarking against enterprise B2B best practice
- A tailored sales audit report with actionable recommendations
- Durhamlane’s Sales Success Index