How Not to Blow Your Budget on AI (and Actually Get Results)
Live Webinar – On Demand
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AI budgets are ballooning. Tools are multiplying. And yet, most teams aren’t seeing the results they were promised.
Sales and marketing leaders are under pressure to “do something with AI”. But without a clear plan, the risks are wasted spend, tool fatigue, and no measurable ROI.
That’s why we hosted this live fireside chat. We cut through the hype, shared what’s working today, and show you how to make AI deliver real impact for your go-to-market teams.
What we covered
Why most leaders misuse AI today (and what it actually does well)
The best use cases right now – research, admin, and efficiency gains
Common mistakes that burn budgets
Why CRM and sales ops readiness must come before AI adoption
How to respond when the board says “buy AI”
What won’t change, and why relationships and strategy still matter most
Meet the Speakers
Founder, The Other Sales Coach/Revology
Ashleigh has built her career coaching sales leaders and revenue teams on smarter, more sustainable growth. She brings a sharp perspective on how AI can (and can’t) replace the fundamentals of selling — from human connection to process discipline.
Richard Lane
Co-Founder, durhamlane
With over 20 years of commercial experience, Richard co-founded durhamlane to help B2B companies grow faster through high-performing outsourced sales development. He’s worked across sectors, geographies and GTM models, and knows exactly what’s required to drive consistent, measurable pipeline from SDRs – whether in-house or outsourced.
Skip the guesswork and learn what works.
Book a meeting with Sam
Business Development Manager
Sam has years of experience working with financial service providers looking to fuel their growth and expand their market presence.