Lead conversion services that turn marketing into revenue
Closing the marketing and sales gap
Generating qualified leads is only half the battle. Without the right follow-up processes, even high-quality inbound demand won’t translate into revenue. Our lead conversion services ensure every lead gets the attention it deserves, so marketing investment doesn’t go to waste.
Proactive Outbound Sales Development Teams
For ambitious B2B brand companies
Tap into our ready-to-go outsourced SDR teams trained in our “Selling at a higher-level methodology” to accelerate your pipeline generation and amplify your revenue potential.
Seamlessly integrated with your team, removing friction from your sales funnel on demand.
Why inbound leads often fail to convert
In today’s B2B landscape, achieving consistent lead conversion is tough. Even experienced leaders face challenges such as:
- Marketing leads that rarely progress beyond first contact
- Slow or inconsistent follow-up with prospects
- Lack of inside sales skills to nurture opportunities
- Disconnect between sales and marketing goals
- Costly lead generation efforts with low ROI
durhamlane lead conversion services
SDRs dedicated to your inbound leads
With our proven lead conversion expertise, you gain access to trained SDR teams who specialise in nurturing inbound demand for complex B2B sales cycles. Acting as a seamless extension of your sales organisation, we handle qualification, follow-up, and appointment-setting, so your closers focus on selling, not chasing.
How our SDR team strengthens your funnel
Strategy
We design a lead conversion approach aligned to your ultimate goals: improving pipeline coverage and raising win rates.
Monitoring the right metrics
Using leading sales technology, SDRs track and optimise metrics such as conversion rates between stages, sales cycle length, average order value, and deal velocity. Every interaction is measured.
‘Selling at a Higher Level’ methodology
We don’t spam your marketing leads; we engage buyers in meaningful conversations, qualifying their needs and positioning your value at every step, resulting in better conversion rates.
Delivering results
Our lead conversion services give you higher SQL creation rates and pipeline coverage, scalable sales capability without the hiring risk, and predictable ROI from marketing investment.
Client success stories
Meet the businesses seeing greater conversions and a boost in revenue from partnering with durhamlane.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
How can you use outsourced SDRs?
New Customer
Acquisition
Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to get outbound to work?
Let us be laser-focused on who you want to target that fits your ideal customer profile.
We use the latest technology and validated data points to clarify what drives pipeline. Our SDRs will take a “value-first” approach to messaging, while nurturing prospects with sequenced outreach across multiple channels.
Marketing Lead
Opportunity Conversion
You may have many leads still at MQL stage that you struggle to convert. Our SDRs swiftly engage MQLs, nurturing and qualifying them to a point they are ready for the sales team.
They personalise their approach based on lead interests, gather essential information about their challenges, needs and budget, and implement nurturing strategies for leads not yet sales ready.
We also provide valuable insights to both marketing and sales teams about lead quality and common objections.
Install
Base Retention
You might have a large account base of customers with a “long tail” that you are struggling to serve correctly. These customers could be on systems or solutions reaching at the end of life, making them prime targets for your competition.
Our SDR teams can engage and nurture these customers maintaining your install base, nurturing and upselling to them.
Account-based
Sales Development
You may have key target accounts who are your ideal customers. Our SDRs conduct in-depth account research, understanding their structure, map out and engage key decision-makers, and potential pain points.
They craft personalised outreach strategies that cut through the noise to engage multiple stakeholders.
Maximise
Events
SDRs can be effectively utilised for both pre-event and post-event activities to maximise event ROI.
Pre-Event
From targeted outreach to promote event and boost registrations. Through to appointment setting and personalised invitations for key prospects.
Post-Event
This is most crucial and where many brands fail. Our SDRs schedule follow-up meetings with qualified leads, while implementing nurturing strategies for not-ready leads.
Throughout this process, our SDRs gather valuable account intelligence to feed back to you, such as engagement levels and buying signals.
Turn more leads into real opportunities
Your marketing team works hard to generate demand. We make sure it pays off. Our lead conversion services ensure no lead is left behind, boosting ROI and accelerating growth. By combining proven sales development expertise with measurable conversion metrics, we:
Increase the percentage of inbound leads progressing to SQLs
Shorten response times to improve buyer engagement
Free up your sales team to focus on closing deals
Ensure no investment in marketing spend is wasted
The result is a healthier pipeline and predictable revenue growth.
Lead conversion FAQs
What are outsourced lead conversion services?
Lead conversion services provide expert SDR teams who engage inbound leads, qualify them, and turn them into sales-ready opportunities.
Why is lead conversion worth the investment?
Marketing spend is wasted if leads don’t convert. Lead conversion services ensure inbound demand is followed up quickly, qualified effectively, and progressed into the pipeline, for greater ROI.
Who needs lead conversion services?
If you’re an enterprise or mid-market business generating healthy inbound demand but struggling to turn it into qualified opportunities benefit most, lead conversion services are for you. When marketing is delivering leads that never seem to progress, or your sales team lacks the capacity and expertise to follow up consistently, you’re leaving revenue on the table. durhamlane lead conversion services bridge that gap, ensuring every enquiry is nurtured, qualified, and handed over at the right time, so your salespeople can focus on closing deals.
What’s included in durhamlane’s lead conversion services?
- Expert SDR teams handling follow-up and qualification
- Sales Manager
- RevOps supporting team
- Measurable improvement in SQL creation
- Consistent reporting on conversion metrics
- Scalable resource without hiring overheads
- Alignment between marketing activity and sales results
Don’t let another inbound lead go cold
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.