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The fourth annual London Technology has come to an end; the capitals biggest festival of live events demonstrated the finest of technology and helped entrepreneurs learn, network and collaborate. Since the official opening by the mayor of London, Sadiq Kahn, there has been over 300 events taken place, including: panel discussions, workshops, hackathons, large scale conferences and socials. A busy schedule for the 40,000 attendees from an estimated 70 different countries.
Designed to strengthen the capitals reputation as the global powerhouse of tech, the week promised to provide inspiration to entrepreneurs, enthusiasts, students to corporate alike and that it did, receiving great deal of support from tech superstars along the way.
Because of the interest LTW receives, businesses have the opportunity of global brand exposure, a fantastic opportunity for organisations of all sizes. This is increasingly valuable for tech start-ups to announce themselves on the world stage. However, it is a considerable challenge for these organisations to convert the business conversations they have into a qualified sales pipeline.
“It is a considerable challenge for these organisations to convert the business conversations they have into a qualified sales pipeline.”
durhamlane organised a workshop focused on Accelerating High Growth to enlighten tech organisations on effective ways to generate sustainable growth. Those in attendance were introduced to the world of successful selling. A range of sales best practices, methods, techniques and blueprints were carefully explained, ultimately proving that sales is an art, a science and most importantly a skill which can be learnt.
Participants were also introduced to “Selling at a Higher Level” – A proven methodology which guided them through each stage of the buyer journey and help to improve sales thinking along with how to engage with future and current customers more effectively.