Accelerate revenue through proactive Insurtech sales prospecting
A smarter approach to Insurtech sales development
From core systems to AI powered advanced analytics, theres a multitude of Insurtech solutions for every challenge that insurers face. Utilising our ‘Selling at a Higher Level’ methodology, ambitious insurtechs can proactively cut through the noise, creating a reliable sales pipeline.
A firm foothold in the Insurtech industry
Unlike competitors, we’re far more proactive in finding buying signals that reveal when prospects are ready to engage. This leads to consistent, qualified pipeline creation for our Insurtech clients:
Land and expand with confidence
Finding a method of selling that resonates with specific audiences is our specialty. Whether you’re looking to engage Lloyd’s managing agents, (re)insurers, MGAs/MGUs or brokers, our consultative, question-based sales approach and timely outreach allow you to get in front of your ideal customer profile (ICP) when it matters most.
From there, we can help you expand Insurtech sales into new territories or product verticals. It’s this commitment to growing with our customers that has helped us secure long-term, equally rewarding Insurtech partnerships.
“durhamlane has been instrumental to the growth in our business over the past five years. The 7x return on investment speaks for itself. Their highly targeted approach sets them apart from others in the market. We look forward to our continued success and growth in the UK and US markets.”
David Sweet
Former Chief Commercial Officer, VIPR
Proven muscle in proactive outbound for Insurtech sales
We’ve found that many Insurtechs still rely on referrals, partner networks or market reputation. In today’s competitive landscape, this just isn’t impactful enough to drive meaningful growth.
Instead, stand out in the market with support from a strategic Insurtech sales development partner that truly understands your prospects, pain points and industry challenges.
Book a call with Matthew
Customer Account Manager
Matthew’s role is to ensure the success of our partnerships, with 5 years of Insurtech experience supporting Insurtech sales growth.
Combine start-up energy with enterprise-level maturity
Our People
Taking proactive hungry minds, embedding sales skills and continually developing them with our management and development team.
Our Technology
Engaging, timely communication. Powered by tech, personalised by humans working smarter and faster with constant insight and analysis.
Our Processes & Data
Powered by Selling at a Higher-Level, our consultative and question-based methodology. We have built hundreds of thousands of data points, clarifying exactly what drives sales pipeline and how to build it.
Do you only cover lead generation in the Lloyd’s market or the wider UK insurance market?
We generate sales-qualified leads with insurance entities in 27 different countries. Our Selling at a Higher Level methodology is versatile and drives results in a range of markets, including specialty, P&C and life, both Lloyd’s and non-Lloyd’s. Our primary lead-generating regions are EMEA and North America.
How do you train your SDRs?
Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks that clearly identify upskilling opportunities. For industry-specific training, each new client engagement starts with a thorough onboarding process, where nuances of their target market are shared with the team. This ensures every SDR is capable of operating as a sales representative with expertise in Insurtech.
What does the reporting process look like?
Salesloft provides powerful insight into our activity, and we use this to report weekly, monthly and quarterly – focusing on inputs, outputs, outcomes and insights.
Which personas do you target in the insurance market?
Our persona targeting is tailored to each client, which is discussed as part of your onboarding process. We’ve generated recent success with underwriting, actuarial, claims management, delegated authority, compliance, IT, operations and finance personas.
What makes durhamlane different from other sales outsourcing companies?
At durhamlane, our people and clients are at the centre of our world. From our award-winning onboarding to exceptional tech stack and data utilisation, everything is geared towards providing our durhamlane difference. This is why we’ve forged multi-year partnerships with our Insurtech clients.
