SDR Team KPIs that Drive Revenue – Not Just Reports
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Missed it live? Watch the full session on-demand and learn from our sales leaders as they share the KPIs that fuel high-performing SDR teams.
In today’s enterprise sales environment, data is everywhere – but insight is rare.
The wrong KPIs can mislead, create noise, or worse: drive behaviour that looks good in a report but doesn’t move the pipeline.
This live session brings together four experienced sales leaders to dig into the SDR metrics that truly matter – and how they apply them inside revenue-focused teams.
You’ll learn what to track, how to track it, and how to use that data to drive real results.
What we Covered
KPIs that matter
Core metrics every revenue-focused SDR team should track
Benchmarking with context
What good looks like across different teams and markets
Tracking Performance
What to include in your dashboard and what to leave out
Avoiding data-driven pitfalls
What sales leaders often miss when reviewing team data
Meet the Speakers
Richard Lane
Co-Founder, durhamlane
With over 20 years of commercial experience, Richard co-founded durhamlane to help B2B companies grow faster through high-performing outsourced sales development. He’s worked across sectors, geographies and GTM models, and knows exactly what’s required to drive consistent, measurable pipeline from SDRs – whether in-house or outsourced.
Greg Casale
CEO, Reveneer
As founder and CEO of Reveneer, Greg helps some of the world’s most recognisable brands build and scale outbound sales teams that perform. With deep expertise in sales process design and team optimisation, Greg brings a data-first mindset to SDR performance in complex B2B environments.
Kevin Kelly
Founder, PaceOps
Kevin has built and led sales teams across the enterprise tech landscape. At PaceOps, he advises fast-growth companies on sales acceleration, revenue strategy and team leadership – helping clients transform SDR performance through insight, discipline and the right metrics.
Tom Stearns
Founder, Stearns Consulting
With over 15 years in B2B sales strategy and enablement, Tom works with scaling teams to build go-to-market functions that perform. A former VP of Business Development and long-time sales strategist, he now advises tech companies and mid-market leaders on the metrics, processes and messaging that drive outbound success.
Skip the guesswork and learn what works.
Book a meeting with Sam
Business Development Manager
Sam has years of experience working with financial service providers looking to fuel their growth and expand their market presence.
