The durhamlane Difference
Why us?
Proactive outbound is our specialty, especially in long, complex cycles. In fact, it’s all we’ve done for the past 13 years. With our proven Methodology “Selling as a Higher Level”, the right people, technology and data, we’re ready to help your business succeed.
Drive your growth with us.
The durhamlane Difference
Why us?
Proactive outbound is our specialty, especially in long, complex cycles. In fact, it’s all we’ve done for the past 13 years. With our proven Methodology “Selling as a Higher Level”, the right people, technology and data, we’re ready to help your business succeed.
Drive your growth with us.
Trusted by
Your success is our success
Imagine a partnership where your success is our sole focus.
We’ve moved beyond traditional time-based models to embrace performance-driven strategies tailored specifically to your goals.
Our custom-built performance commercial models evolve with the strength of our relationship, ensuring we’re always aligned with your vision. It’s this unwavering commitment to your outcomes that has made us a trusted partner for global brands on their journey to sustainable growth.
Our methodology
Our proven “Selling at a Higher Level” methodology is a customer-centric approach that focuses on engaging decision-makers across all organisational levels.
It employs consultative questioning-based selling, leading with why your target customers should be interested. Treating the sales process as a continuous cycle, emphasising collaboration between sales and marketing teams.
Qualification done right – “Magic 35”
Our “Magic 35” qualification is a proprietary sale opportunity qualification system designed to ensure that only high-quality, viable leads are pursued. This rigorous assessment process helps sales teams focus their efforts on the most promising opportunities, improving overall sales effectiveness and SQL conversion.
Our qualification toolkit
See Magic 35 in action
Our unique ‘Magic 35’ sales qualification framework contains seven core criteria that allows you to have sales conversations with purpose.
New territories
Entering new territories is a daunting task, and finding the right outsourced sales partner to execute the idea often makes or breaks the outcome. We take away the headache of balancing different languages, time-zones, cultures, and hiring internationally.
Our expertise ensures that your company’s unique strengths and value proposition shine through, regardless of the market you’re entering. From highlighting your glowing testimonials to uncovering what sets you apart from the competition, we’ll ensure your offering stands out in every new territory you target.
Outsource for speed to market
Are you tired of the endless puzzle that is building an in-house SDR team for complex sales cycles? You know the drill, finding great people is tough, developing them takes time, then average SDR tenure is 14 months. What if you could skip the hassle?
That is where we come in.
We bring expertise and process to build outbound campaigns to and accelerate your time to market and revenue generation. Outsourcing sales development isn’t just efficient—it’s a strategic move towards scalable success.
Nurturing talent, fueling your growth
In a world where the average SDR tenure is a mere 14 months, consistent sales growth can feel like chasing a moving target.
But at durhamlane, we’re changing the game.
We’ve extended our average SDR tenure to an impressive 24 months, giving you more time to reap the rewards of a well-trained team. But we don’t stop there. Our innovative talent pathway program is designed to transition our top-performing SDRs into your BDM teams seamlessly.
It’s a win-win: you get a pipeline of pre-vetted, highly skilled professionals who you have worked with directly, whilst we continue to generate quality sales opportunities. With durhamlane, you’re not just outsourcing – you’re investing in a sustainable talent ecosystem that grows with your business.
Combine start-up energy with enterprise-level maturity
Our People
Taking proactive hungry minds, embedding sales skills and continually developing them with our management and development team.
Our Technology
Engaging, timely communication. Powered by tech, personalised by humans working smarter and faster with constant insight and analysis.
Our Processes & Data
Powered by Selling at a Higher-Level, our consultative and question-based methodology. We have built hundreds of thousands of data points, clarifying exactly what drives sales pipeline and how to build it.
Powered by best-in-class technology
How it works – onboarding
“Working with durhamlane allowed us to rapidly scale our business development resource for a proposition at the very start of its lifecycle. Working directly with the sales execs and with our customer success team at durhamlane, we quickly identified issues with the articulation of the proposition and were able to make changes to improve customer engagement. We see durhamlane as very much an extension of our sales team and they professionally present themselves as part of the wider RS team.”
Richard Jeffers
Founder & Managing Director
RS Industria
“A 10/10 for me. The onboarding has felt really seamless, I feel informed and confident of the work that will be undertaken by durhamlane to support our business.”
Anna Jackson
Head of Performance
Activpayroll
Step 1: Getting to know you
The process begins with an in-depth consultation to gain a comprehensive understanding of your business.
Step 2: Targeting your dream customers
Time to get laser-focused! We’ll create detailed (buyer persona) profiles of your ideal customers, scope out the competition, and craft messages that’ll make your audience sit up and take notice.
Step 3: Showing your value proposition
Let’s shine a spotlight on what makes your company special. From your unique strengths to those glowing testimonials, we aim to ensure your value proposition packs a punch.
Step 4: Planning for mutual success
We’ll define what a great lead looks like. we’ll implement a robust reporting and analytics framework, providing real-time insights into campaign performance, pipeline values, and ROI.
Step 5: Go-to-market session
Our Go-To-Market Session is the grand finale where we unveil a tailored strategy for your target audience. We’ll present our comprehensive plan to spread your message across all channels, detailing our approach for phone calls, emails and LinkedIn.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
