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Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Richard Lane
Latest Insight
B2B Demand Generation Strategies: How Workwize Used Signals to Transform Pipeline Growth
Richard Lane
Latest Insight
Defining Your Ideal Customer Profile: Lessons from Guy Rubin on Focus, Data and Discipline
Richard Lane
Latest Insight
AI in Sales Development: Hype vs. Reality
Richard Lane
Latest Insight
Why Call-to-Connect Rate is the Most Underrated Sales Metric
Richard Lane
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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How Diversity Can Ignite Your Go-to-Market StrategyMiguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google discussed how building diverse teams strengthens your go-to-market strategy.
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Shifting to a Buyer-Led Sales and Marketing Approach
Dirk Gauwberg, Global Operational Marketing Director at AXA Partners, shares his expertise on how to drive revenue growth at a rapid pace.
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How to Maximise Marketing's Business Value
Catherine Dutton, VP of EMEA Marketing at Pegasystems, shares how marketing can add business value and positively impact revenue growth.
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How Curiosity Can Drive Growth in Your Sales and Marketing Teams
Nick McClelland (Chief Growth Officer) and Aine Bryn (Chief Marketing Officer) from Mercer UK offer their expertise about the constant relay race that exists between sales and marketing.
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How to Align Sales and Marketing Through a Customer-First Philosophy
Emma Roffey, VP of Marketing EMEAR at Cisco, offers her expertise on how to align sales and marketing through a customer-first philosophy.
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How Adaptive Leadership Can Drive Sales Growth Amid Change
Darren Cassidy, Managing Director UK&I at Xerox, discusses the importance of practising ‘adaptive leadership’ to drive sales growth.
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The Importance of Measuring Marketing’s Impact on Sales Pipeline
Darren Atkins, Marketing Director at Sabre, speaks about the importance of measuring marketing’s impact on sales pipeline.
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How Social Selling Can Positively Impact Your Bottom Line
Franklin Williams, Director of Global Commercial Excellence at Thermo Fisher Scientific, discusses the importance of embracing social selling company-wide.
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Harmonising a Global Sales and Marketing Strategy with its Local Execution
Neil Ritchie, Head of Global Marketing & Sales of ABB’s Motion Services, explains how to mediate between a global revenue strategy and its local execution.
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How to Sell Smarter to Smarter Buyers
Graham Hawkins, Founder & CEO of SalesTribe, discussed how he uses storytelling and sense-making to sell smarter to smarter buyers.
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How to Minimise Buyers’ Remorse by Coordinating Sales Excellence and Customer Success
Sascha Rahman, Head of Strategic Marketing & Sales Excellence at ifm, spoke about minimising buyers’ remorse by coordinating sales and customer success capabilities.
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Channelling the Customer’s Voice Through Aligned Sales and Marketing
Ivy Petit, Global Marketing Director at Veolia Water Technologies, discusses the importance of collaborating with Sales to channel the customer’s voice.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.