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Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Latest Insight
Unlocking Insights from Ebsta’s 2025 Revenue Benchmark Report: Quota Performance and Predictable Growth
Richard Lane
Richard Lane
Latest Insight
What a Sales Miss-Hire Actually Costs You
Reece Mallett
Latest Insight
A Sales Leader’s Guide to B2B Lead Conversion
Richard Lane
Latest Insight
The Truth About Selling in August and December
Richard Lane
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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The Insiders Wrap Up: 6 B2B Insights From Season 2This season of The Insiders Podcast made it clear that today’s decision-makers are expected to be more productive than ever. But, with resources and budgets on a tighter leash, how can leaders navigate the pinch?
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Focusing on Sales Acceleration to Boost Alliance Partner SalesJedd Williams, Head of Global Sales Acceleration at Poly, weighs in on how global sales acceleration teams can help drive revenue, and how to encourage sales partners to push product and sales.
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Embracing Marketing Fundamentals to Create a Successful Product Launch Strategy
Jamie Mackenzie, CMO at Sodexo Engage, shares how marketing fundamentals play a key role in creating a successful global product launch strategy.
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How to Implement Captivating Storytelling into Your Selling Strategy
Philipp Humm, Founder of Power of Storytelling, discusses how learning the art of storytelling can enhance sales teams selling abilities.
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Enterprise Sales: Reframing Your Selling Mindset to Close More Mega-Deals
Jamal Reimer, founder of Enterprise Sellers, discusses how shifting mindset and creating the right environment for grand thinking enabled him to close his first mega- deal.
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How to Beat Your Competition with a Consultative Approach
Simon Ball from Equans discusses the power of personalisation and the importance of multiple engagement points.
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How Creating a Culture of Innovation Can Support the Mindset Shift to Solution Selling
Jason Harvey from Zebra Technologies offers his expertise on navigating the mindset shift from product selling to solution selling.
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The Insiders Podcast: Best of 2022
Discover the top insights from B2B sales and marketing thought leaders on The Insiders Podcast in 2022, plus trends to watch for in 2023.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.