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Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Richard Lane
Latest Insight
B2B Demand Generation Strategies: How Workwize Used Signals to Transform Pipeline Growth
Richard Lane
Latest Insight
Defining Your Ideal Customer Profile: Lessons from Guy Rubin on Focus, Data and Discipline
Richard Lane
Latest Insight
AI in Sales Development: Hype vs. Reality
Richard Lane
Latest Insight
Why Call-to-Connect Rate is the Most Underrated Sales Metric
Richard Lane
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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How Maintaining a Startup Mindset Can Help to Drive Sales GrowthRicky Sevta, Chief Revenue Officer at simPRO speaks about the importance of maintaining a startup mindset to drive sales growth.
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How Experimenting and Replicating Techniques Can Create Scalable Templates for Sales Success
Peter Schopf, Head of Sales MindSphere for EMEA at Siemens spoke about his “copy and paste” technique for creating scalable templates for sales success.
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How B2B Purchasing Behaviour is Evolving and the Growing Importance of Consumer Perception
We spoke to Ryan Bott (Global Vice President of Revenue at Sodexo) about the reduced windows that salespeople have to influence decision making.
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How Hybrid Salespeople are Adapting to Today's Customer-First Sales Journey
Learn how hybrid salespeople at Fellowes are adapting to today’s customer-first sales journey with a hybrid strategy of Sales and Marketing.
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How Perspective Diversity will Drive Innovation in Sales and Marketing
We delve into Emma Botfield’s (Managing Director UK & Ireland at RS Components) aspirations to promote perspective diversity in Sales and Marketing.
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5 Buyer-Led Insights to Level Up Your B2B Marketing Strategy
We uncovered 5 key ideas to help b2b marketers improve buyer engagement and drive marketing-generated revenue.
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The Death of Field Sales: Transitioning to an Inside Sales Model
Learn how more businesses are transitioning from a field to inside sales model.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.