info@durhamlane.com
+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Fernanda Valverde
May 2025
Fernanda Valverde
April 2025
Latest Insight
How to Make Marketing a Revenue Centre
Fernanda Valverde
April 2025
Latest Insight
How to Improve MQL to SQL Conversion
Fernanda Valverde
April 2025
Fernanda Valverde
April 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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Surviving and thriving: How to hit sales targets in a recessionMarch 2023When the market takes a hit, prospects’ priorities evolve. To hit your sales targets in a recession you need to adapt quickly. Find out how.
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Enterprise sales: Reframing your selling mindset to close more mega-dealsFebruary 2023Jamal Reimer, founder of Enterprise Sellers, discusses how shifting mindset and creating the right environment for grand thinking enabled him to close his first mega- deal.
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How to identify the best sales channels and overcome call anxietyFebruary 2023
Richard Smith from Allego shares his insights on the best sales channels to engage prospects, and how to beat call anxiety.
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The Sales and Marketing Alignment BlueprintFebruary 2023Discover 3 common challenges caused by a misalignment between Sales and Marketing – and how to fix them.
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How to increase margins and grow revenues in 2023February 2023
Learn more about forecasted B2B sales challenges in 2023, and how you can sell smarter to increase margins and grow revenues.
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The Demand Generation Performance Report 2022February 2023
Unlock the value of our unique selling approach against the key challenges confronted by B2B organisations in 2022, and those they will face in 2023.
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How to beat your competition with a consultative approachJanuary 2023
Simon Ball from Equans discusses the power of personalisation and the importance of multiple engagement points.
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How creating a culture of innovation can support the mindset shift to solution sellingJanuary 2023
Jason Harvey from Zebra Technologies offers his expertise on navigating the mindset shift from product selling to solution selling.
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The Insiders Podcast: Best of 2022December 2022
Discover the top insights from B2B sales and marketing thought leaders on The Insiders Podcast in 2022, plus trends to watch for in 2023.
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Celebrating two award wins and six shortlists in 2022December 2022
This year we entered numerous awards to celebrate and showcase the work that we do at durhamlane…
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How diversity can ignite your go-to-market strategyDecember 2022
Miguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google discussed how building diverse teams strengthens your go-to-market strategy.
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Shifting to a buyer-led sales and marketing approachNovember 2022
Dirk Gauwberg, Global Operational Marketing Director at AXA Partners, shares his expertise on how to drive revenue growth at a rapid pace.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.