Rewiring Marketing for Revenue with Zsuzsanna Blau

Estimated reading time: 4 minutes

Fernanda Valverde avatar

Marketers are under pressure to prove their impact – or risk being seen as just another cost centre. But how do you shift perceptions and reposition marketing as a real driver of growth? 
 
We asked Zsuzsanna Blau, Head of Global Marketing at VOIS (Vodafone Intelligent Solutions), to share her playbook. From dismantling vanity metrics to winning over sceptical CFOs, here are the ten golden nuggets that will get marketers ready to earn their seat at the revenue table.  

 
Zsuzsanna Blau proves that when marketing speaks the language of revenue, the business listens. It’s not about ditching creativity; it’s about making it count.   

So, if your marketing is still stuck chasing MQLs and polishing decks… it’s time to rewire.