by
REPORT
The True Cost of Building
an SDR Team
Why the “build-it-yourself” model could be costing you more than you think
Why Building Your Own Sales Team Might Be Your Biggest Mistake
Over-reliant on Inbounds?
Building a high-performance sales function in-house is more expensive, more complex, and less predictable than ever before.
This report reveals the real numbers – from visible costs like salaries and tech, to the hidden drains on leadership time, morale, and market opportunity.
We unpack the ‘build vs buy’ decision with real data and enterprise case studies, so you can make high-confidence commercial calls.
What you’ll find inside
The true cost of an in-house SDR team – why £106k+ per rep is just the start
How ramp time, attrition, and management drag slow your speed-to-impact
The hidden costs that never appear in your budget, but eat into growth
The ‘build vs buy’ comparison model used by UK enterprise leaders today
What best-in-class sales development looks like in 2025+