Customer acquisition services for complex B2B sales cycles
Expert SDR teams securing net new customers
Winning new customers in complex B2B markets requires a strategic, structured approach. Our customer acquisition services put trained SDRs on the front line, building relationships with decision-makers and creating qualified opportunities that fuel revenue growth.
Customer acquisition services for complex B2B sales cycles
Expert SDR teams securing net new customers
Winning new customers in complex B2B markets requires a strategic, structured approach. Our customer acquisition services put trained SDRs on the front line, building relationships with decision-makers and creating qualified opportunities that fuel revenue growth.
Struggling to find new customers?
B2B leaders come to us because their inbound channels aren’t enough, their sales teams are stretched too thin, or their current outbound efforts aren’t working. Whether it’s launching into new territories, breaking into key accounts, or strengthening your Go-To-Market engine, our SDR teams deliver consistent, qualified opportunities that convert into long-term customers.
How can you use customer acquisition services?
For enterprise and mid-market businesses, customer acquisition services deliver scalable growth across multiple fronts. Powered by AI signal identification and waterfall data enrichment, here’s how we support ambitious B2B brands:
Outbound sales development
We identify and engage your ideal customer profile (ICP) using validated data and a value-first approach. AI signals enable personalised, sequenced outreach across phone, email, and social, so our SDRs can create a qualified pipeline at scale.
Account-based acquisition
For high-value target accounts, we use account-based sales development (ABSD). Our SDRs map accounts stakeholders, identify buying signals, uncover pain points, and execute tailored engagement strategies that open doors and build momentum.
Product or service launch
Launching something new? We help you quickly identify early adopters, validate messaging, and build a pipeline for new offerings.
New market entry
Expanding into a new geography or vertical? Our sales development reps conduct deep account research and engage target buyers to establish your foothold in new markets.
Event-driven acquisition
Events provide high-intent moments to capture attention. Our SDRs boost registrations pre-event and follow up post-event to convert interest into SQLs. Throughout this process, we gather valuable insights on buyer challenges, objections, and engagement signals to help you refine positioning and close more deals.
Proof that outsourced customer acquisition works
From medical technology to life sciences, durhamlane works across intricate B2B sectors to deliver new customer acquisition services and drive business growth.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
How can you use customer acquisition services?
For enterprise and mid-market businesses, customer acquisition services deliver scalable growth across multiple fronts. Powered by AI signal identification and waterfall data enrichment, here’s how we support ambitious B2B brands:
Outbound sales development
We identify and engage your ideal customer profile (ICP) using validated data and a value-first approach. AI signals enable personalised, sequenced outreach across phone, email, and social, so our SDRs can create a qualified pipeline at scale.
Account-based acquisition
For high-value target accounts, we use account-based sales development (ABSD). Our SDRs map accounts stakeholders, identify buying signals, uncover pain points, and execute tailored engagement strategies that open doors and build momentum.
Product or service launch
Launching something new? We help you quickly identify early adopters, validate messaging, and build a pipeline for new offerings.
New market entry
Expanding into a new geography or vertical? Our sales development reps conduct deep account research and engage target buyers to establish your foothold in new markets.
Event-driven acquisition
Events provide high-intent moments to capture attention. Our SDRs boost registrations pre-event and follow up post-event to convert interest into SQLs. Throughout this process, we gather valuable insights on buyer challenges, objections, and engagement signals to help you refine positioning and close more deals.
Proof that outsourced customer acquisition works
From medical technology to life sciences, durhamlane works across intricate B2B sectors to deliver new customer acquisition services and drive business growth.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
durhamlane net new customer acquisition
Why choose durhamlane for customer acquisition?
Proven methodology: ‘Selling at a Higher Level’ creates meaningful conversations with decision-makers.
Industry expertise: Experience across enterprise and mid-market B2B sales cycles.
Accelerated by AI: Using best-in-class AI and sales enablement technology to drive more meaningful conversations at scale.
Integrated approach: Seamless collaboration with your sales and marketing teams.
Scalable delivery: From pilot projects to global acquisition programs.
Our acquisition process: From strategy to success
Every acquisition campaign starts with alignment. We integrate closely with your sales and marketing teams to define ICPs, validate data, and refine messaging, including a Sales Audit & Diagnostic if it suits.
Our ‘Selling at a Higher Level’ methodology ensures every interaction delivers value, while continuous feedback loops improve conversion quality.
Customer acquisition FAQs
What are net new customer acquisition services?
Net new customer acquisition services are about generating qualified opportunities for your sales team. At durhamlane, this means acting as your outsourced sales development function: combining outbound prospecting and inbound lead conversion to identify and nurture the right decision-makers. We build the pipeline and deliver sales-ready conversations, so your in-house team can focus on winning new customers.
Why outsource customer acquisition?
Outsourcing puts a ready-made sales development engine at your fingertips in the form of experienced SDRs, proven playbooks, and the tech stack to match. It removes the cost and risk of hiring in-house, while giving you momentum from day one.
How is customer acquisition different from lead generation?
Lead generation often focuses on data collection, i.e. a prospect’s email address. It doesn’t indicate a level of intent or likelihood to become a customer. On the other hand, customer acquisition services are proactive: SDRs directly engage decision-makers, qualify intent, and create sales-ready opportunities.
Which businesses benefit most from customer acquisition services?
Typically, B2B organisations tackling complex sales cycles and ambitious growth targets see the greatest impact from customer acquisition services. If your team is stretched thin or entering new markets, we bring the capacity and expertise to generate high-quality opportunities. The result is a stronger pipeline built for sustainable growth.
How quickly will we see results?
Every organisation is different, and results depend on factors such as the complexity of your sales cycle, the markets you’re targeting, and the maturity of your current sales process. What we can say is that our approach is designed to deliver both quick wins and sustainable long-term pipeline growth. Generally speaking, 6 months should be given to prove the concept, leading metrics and initial results will be seen from month 1.
We have valuable experience across multiple industries
durhamlane can support you in your unique challenges, learn how below.
Start your net new customer acquisition campaign
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
