Customer acquisition services for complex B2B sales cycles
Expert SDR teams securing net new customers
Winning new customers in complex B2B markets requires a strategic, structured approach. Our customer acquisition services put trained SDRs on the front line, building relationships with decision-makers and creating qualified opportunities that fuel revenue growth.
Proactive Outbound Sales Development Teams
For ambitious B2B brand companies
Tap into our ready-to-go outsourced SDR teams trained in our “Selling at a higher-level methodology” to accelerate your pipeline generation and amplify your revenue potential.
Seamlessly integrated with your team, removing friction from your sales funnel on demand.
Struggling to find new customers?
B2B leaders come to us because their inbound channels aren’t enough, their sales teams are stretched too thin, or their current outbound efforts aren’t working. Whether it’s launching into new territories, breaking into key accounts, or strengthening your Go-To-Market engine, our SDR teams deliver consistent, qualified opportunities that convert into long-term customers.
How can you use customer acquisition services?
For enterprise and mid-market businesses, customer acquisition services deliver scalable growth across multiple fronts. Powered by AI signal identification and waterfall data enrichment, here’s how we support ambitious B2B brands:
Outbound sales development
We identify and engage your ideal customer profile (ICP) using validated data and a value-first approach. AI signals enable personalised, sequenced outreach across phone, email, and social, so our SDRs can create a qualified pipeline at scale.
Account-based acquisition
For high-value target accounts, we use account-based sales development (ABSD). Our SDRs map accounts stakeholders, identify buying signals, uncover pain points, and execute tailored engagement strategies that open doors and build momentum.
Product or service launch
Launching something new? We help you quickly identify early adopters, validate messaging, and build a pipeline for new offerings.
New market entry
Expanding into a new geography or vertical? Our sales development reps conduct deep account research and engage target buyers to establish your foothold in new markets.
Event-driven acquisition
Events provide high-intent moments to capture attention. Our SDRs boost registrations pre-event and follow up post-event to convert interest into SQLs. Throughout this process, we gather valuable insights on buyer challenges, objections, and engagement signals to help you refine positioning and close more deals.
Proof that outsourced customer acquisition works
From medical technology to life sciences, durhamlane works across intricate B2B sectors to deliver new customer acquisition services and drive business growth.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
durhamlane net new customer acquisition
Why choose durhamlane for customer acquisition?
Proven methodology: ‘Selling at a Higher Level’ creates meaningful conversations with decision-makers.
Industry expertise: Experience across enterprise and mid-market B2B sales cycles.
Accelerated by AI: Using best-in-class AI and sales enablement technology to drive more meaningful conversations at scale.
Integrated approach: Seamless collaboration with your sales and marketing teams.
Scalable delivery: From pilot projects to global acquisition programs.
How can you use outsourced SDRs?
New Customer
Acquisition
Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to get outbound to work?
Let us be laser-focused on who you want to target that fits your ideal customer profile.
We use the latest technology and validated data points to clarify what drives pipeline. Our SDRs will take a “value-first” approach to messaging, while nurturing prospects with sequenced outreach across multiple channels.
Marketing Lead
Opportunity Conversion
You may have many leads still at MQL stage that you struggle to convert. Our SDRs swiftly engage MQLs, nurturing and qualifying them to a point they are ready for the sales team.
They personalise their approach based on lead interests, gather essential information about their challenges, needs and budget, and implement nurturing strategies for leads not yet sales ready.
We also provide valuable insights to both marketing and sales teams about lead quality and common objections.
Install
Base Retention
You might have a large account base of customers with a “long tail” that you are struggling to serve correctly. These customers could be on systems or solutions reaching at the end of life, making them prime targets for your competition.
Our SDR teams can engage and nurture these customers maintaining your install base, nurturing and upselling to them.
Account-based
Sales Development
You may have key target accounts who are your ideal customers. Our SDRs conduct in-depth account research, understanding their structure, map out and engage key decision-makers, and potential pain points.
They craft personalised outreach strategies that cut through the noise to engage multiple stakeholders.
Maximise
Events
SDRs can be effectively utilised for both pre-event and post-event activities to maximise event ROI.
Pre-Event
From targeted outreach to promote event and boost registrations. Through to appointment setting and personalised invitations for key prospects.
Post-Event
This is most crucial and where many brands fail. Our SDRs schedule follow-up meetings with qualified leads, while implementing nurturing strategies for not-ready leads.
Throughout this process, our SDRs gather valuable account intelligence to feed back to you, such as engagement levels and buying signals.
Our acquisition process: From strategy to success
Every acquisition campaign starts with alignment. We integrate closely with your sales and marketing teams to define ICPs, validate data, and refine messaging, including a Sales Audit & Diagnostic if it suits.
Our ‘Selling at a Higher Level’ methodology ensures every interaction delivers value, while continuous feedback loops improve conversion quality.
Customer acquisition FAQs
What are net new customer acquisition services?
Net new customer acquisition services are about generating qualified opportunities for your sales team. At durhamlane, this means acting as your outsourced sales development function: combining outbound prospecting and inbound lead conversion to identify and nurture the right decision-makers. We build the pipeline and deliver sales-ready conversations, so your in-house team can focus on winning new customers.
Why outsource customer acquisition?
Outsourcing puts a ready-made sales development engine at your fingertips in the form of experienced SDRs, proven playbooks, and the tech stack to match. It removes the cost and risk of hiring in-house, while giving you momentum from day one.
How is customer acquisition different from lead generation?
Lead generation often focuses on data collection, i.e. a prospect’s email address. It doesn’t indicate a level of intent or likelihood to become a customer. On the other hand, customer acquisition services are proactive: SDRs directly engage decision-makers, qualify intent, and create sales-ready opportunities.
Which businesses benefit most from customer acquisition services?
Typically, B2B organisations tackling complex sales cycles and ambitious growth targets see the greatest impact from customer acquisition services. If your team is stretched thin or entering new markets, we bring the capacity and expertise to generate high-quality opportunities. The result is a stronger pipeline built for sustainable growth.
How quickly will we see results?
Every organisation is different, and results depend on factors such as the complexity of your sales cycle, the markets you’re targeting, and the maturity of your current sales process. What we can say is that our approach is designed to deliver both quick wins and sustainable long-term pipeline growth. Generally speaking, 6 months should be given to prove the concept, leading metrics and initial results will be seen from month 1.
Start your net new customer acquisition campaign
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.