Event sales support for greater ROI and B2B growth
Maximise event engagement with expert SDR outreach
Our expert SDR teams ensure that every event delivers maximum ROI by engaging prospects in advance and following up post-event to convert interest into sales opportunities.
Proactive Outbound Sales Development Teams
For ambitious B2B brand companies
Tap into our ready-to-go outsourced SDR teams trained in our “Selling at a higher-level methodology” to accelerate your pipeline generation and amplify your revenue potential.
Seamlessly integrated with your team, removing friction from your sales funnel on demand.
Why most events fail to deliver pipeline
Many organisations walk away from events with a stack of business cards or a long attendee list, but little to show in the pipeline. Common challenges include:
- Registrations that don’t translate into real meetings
- Sales teams too stretched to follow up effectively
- Leads going cold while competitors make contact
- A lack of insight into what prospects really want next
This is where our pre- and post-event sales development support changes the outcome.
durhamlane event sales support
Pre and post-event outreach that drives conversion
We provide the dedicated pre-event outreach and post-event follow-up that keeps momentum going. From building interest before a trade show to ensuring every prospect hears from you after, our SDRs make events a revenue-generating channel rather than a sunk cost.
What to expect from event sales support
Pre-event outreach
Targeted campaigns to promote your presence, increase registrations, and book meetings in advance.
On-site appointment setting
We coordinate diaries so your team arrives with a schedule of meaningful conversations.
Post-event follow-up
Fast engagement with attendees to capture interest before it cools.
Nurturing not-yet-ready leads
Structured sequences to keep prospects engaged until the timing is right.
Actionable insights
We capture feedback, objections, and buying signals to help refine your sales and marketing strategy.
Brands that have boosted ROI with durhamlane
From global enterprises to ambitious scale-ups, our clients trust durhamlane to turn their investment into measurable pipeline and long-term revenue.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
How can you use outsourced SDRs?
New Customer
Acquisition
Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to get outbound to work?
Let us be laser-focused on who you want to target that fits your ideal customer profile.
We use the latest technology and validated data points to clarify what drives pipeline. Our SDRs will take a “value-first” approach to messaging, while nurturing prospects with sequenced outreach across multiple channels.
Marketing Lead
Opportunity Conversion
You may have many leads still at MQL stage that you struggle to convert. Our SDRs swiftly engage MQLs, nurturing and qualifying them to a point they are ready for the sales team.
They personalise their approach based on lead interests, gather essential information about their challenges, needs and budget, and implement nurturing strategies for leads not yet sales ready.
We also provide valuable insights to both marketing and sales teams about lead quality and common objections.
Install
Base Retention
You might have a large account base of customers with a “long tail” that you are struggling to serve correctly. These customers could be on systems or solutions reaching at the end of life, making them prime targets for your competition.
Our SDR teams can engage and nurture these customers maintaining your install base, nurturing and upselling to them.
Account-based
Sales Development
You may have key target accounts who are your ideal customers. Our SDRs conduct in-depth account research, understanding their structure, map out and engage key decision-makers, and potential pain points.
They craft personalised outreach strategies that cut through the noise to engage multiple stakeholders.
Maximise
Events
SDRs can be effectively utilised for both pre-event and post-event activities to maximise event ROI.
Pre-Event
From targeted outreach to promote event and boost registrations. Through to appointment setting and personalised invitations for key prospects.
Post-Event
This is most crucial and where many brands fail. Our SDRs schedule follow-up meetings with qualified leads, while implementing nurturing strategies for not-ready leads.
Throughout this process, our SDRs gather valuable account intelligence to feed back to you, such as engagement levels and buying signals.
Turn events into a predictable growth channel
Events should be more than a brand exercise. With durhamlane’s post-event follow-up and sales support, you’ll see measurable pipeline, better conversion, and a clearer link between event spend and revenue impact.
FAQs: Pre- and post-event follow-up
What is post-event follow-up?
Post-event follow-up is the strategic process of contacting event leads quickly and effectively to qualify them, book meetings, and progress them into your sales pipeline.
Why are pre- and post-event follow-ups important?
Events are a major investment, but without the right pre-event and post-event follow-up, opportunities slip through the cracks. Event leads lose value fast. Timely, consistent follow-up ensures your brand is front of mind and helps convert more contacts into opportunities.
Does durhamlane attend events for clients?
Usually, our SDR teams focus on the high-value work around events, such as building momentum beforehand and maximising results afterwards via MQL and SQL engagement and conversion. We may attend events for strong client relationships, but this is uncommon.
Who benefits most from post-event follow-up?
This service is ideal for B2B organisations that invest in conferences, exhibitions, and trade shows but don’t have the in-house capacity for structured pre-event outreach or post-event follow-up.
What’s included in durhamlane’s event sales support?
- Targeted pre-event promotion and appointment booking
- Fast and consistent post-event follow-up
- Insight reporting on engagement and buying signals
- Sales Manager
- RevOps supporting team
- Seamless integration with your sales team
Make your next event pay off
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.