Event sales support for greater ROI and B2B growth
Maximise event engagement with expert SDR outreach
Our expert SDR teams ensure that every event delivers maximum ROI by engaging prospects in advance and following up post-event to convert interest into sales opportunities.
Event sales support for greater ROI and B2B growth
Maximise event engagement with expert SDR outreach
Our expert SDR teams ensure that every event delivers maximum ROI by engaging prospects in advance and following up post-event to convert interest into sales opportunities.
Why most events fail to deliver pipeline
Many organisations walk away from events with a stack of business cards or a long attendee list, but little to show in the pipeline. Common challenges include:
- Registrations that don’t translate into real meetings
- Sales teams too stretched to follow up effectively
- Leads going cold while competitors make contact
- A lack of insight into what prospects really want next
This is where our pre- and post-event sales development support changes the outcome.
durhamlane event sales support
Pre and post-event outreach that drives conversion
We provide the dedicated pre-event outreach and post-event follow-up that keeps momentum going. From building interest before a trade show to ensuring every prospect hears from you after, our SDRs make events a revenue-generating channel rather than a sunk cost.
What to expect from event sales support
Pre-event outreach
Targeted campaigns to promote your presence, increase registrations, and book meetings in advance.
On-site appointment setting
We coordinate diaries so your team arrives with a schedule of meaningful conversations.
Post-event follow-up
Fast engagement with attendees to capture interest before it cools.
Nurturing not-yet-ready leads
Structured sequences to keep prospects engaged until the timing is right.
Actionable insights
We capture feedback, objections, and buying signals to help refine your sales and marketing strategy.
Brands that have boosted ROI with durhamlane
From global enterprises to ambitious scale-ups, our clients trust durhamlane to turn their investment into measurable pipeline and long-term revenue.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
Omron Healthcare
- Secured 84 SQLs, with an average deal size of £5,000, producing a total pipeline value of £619,000.
“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full‑time dedicated lead generation resources work hand‑in‑hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”
Paul Stevens
Digital Health Director
Omron Healthcare
What to expect from event sales support
Pre-event outreach
Targeted campaigns to promote your presence, increase registrations, and book meetings in advance.
On-site appointment setting
We coordinate diaries so your team arrives with a schedule of meaningful conversations.
Post-event follow-up
Fast engagement with attendees to capture interest before it cools.
Nurturing not-yet-ready leads
Structured sequences to keep prospects engaged until the timing is right.
Actionable insights
We capture feedback, objections, and buying signals to help refine your sales and marketing strategy.
Brands that have boosted ROI with durhamlane
From global enterprises to ambitious scale-ups, our clients trust durhamlane to turn their investment into measurable pipeline and long-term revenue.
Centrica Business Solutions
- Built a dedicated outbound SDR team, delivering 671 qualified opportunities and 137 closed-won deals within three years.
- Achieved a 197% ROI and a 24% conversion rate.
“durhamlane presented exactly what we needed, agile project delivery and complete transparency in a very challenging period for the energy market. Given the volatile market, we wanted to really understand the businesses of our customers and prospects to explore the challenges they were facing, and ultimately help us find ways to support them. We worked closely with the durhamlane team right from the start and achieved great results that have helped shape our sales strategy going forward.”
Lorraine Goode
Outsource Relationship Manager
Centrica
Intertrust Group
- Delivered 1,028 marketing qualified leads (MQLs) and 525 sales qualified leads (SQLs).
- Generated an estimated £6.26 million pipeline value, with £680,000 closed-won revenue.
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.“
Frank Hattan
Global Head of Sales
Intertrust Group
Turn events into a predictable growth channel
Events should be more than a brand exercise. With durhamlane’s post-event follow-up and sales support, you’ll see measurable pipeline, better conversion, and a clearer link between event spend and revenue impact.
FAQs: Pre- and post-event follow-up
What is post-event follow-up?
Post-event follow-up is the strategic process of contacting event leads quickly and effectively to qualify them, book meetings, and progress them into your sales pipeline.
Why are pre- and post-event follow-ups important?
Events are a major investment, but without the right pre-event and post-event follow-up, opportunities slip through the cracks. Event leads lose value fast. Timely, consistent follow-up ensures your brand is front of mind and helps convert more contacts into opportunities.
Does durhamlane attend events for clients?
Usually, our SDR teams focus on the high-value work around events, such as building momentum beforehand and maximising results afterwards via MQL and SQL engagement and conversion. We may attend events for strong client relationships, but this is uncommon.
Who benefits most from post-event follow-up?
This service is ideal for B2B organisations that invest in conferences, exhibitions, and trade shows but don’t have the in-house capacity for structured pre-event outreach or post-event follow-up.
What’s included in durhamlane’s event sales support?
- Targeted pre-event promotion and appointment booking
- Fast and consistent post-event follow-up
- Insight reporting on engagement and buying signals
- Sales Manager
- RevOps supporting team
- Seamless integration with your sales team
We have valuable experience across multiple industries
durhamlane can support you in your unique challenges, learn how below.
Make your next event pay off
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
