Proactive outbound sales
With an outcome-focused partner
Inbound opportunities are less rewarding than they ever have been in both quantity and quality. In a world of ‘make do and mend’, if you wait for business to come to you – it simply won’t happen. But, what if we could find an alternative stream of opportunities that make up the difference?
What got you here, won’t take you there
By continuing to rely on inbound, you’re capping your pipeline. Pockets of success become fewer and further between, and leads are harder to reach. You simply don’t know how which actions will move the needle.
Instead, outbound sales puts the power back in your hands. Get ready to maximise opportunities and capture new markets with proactive outbound activity.
Old world is passive
Untie from unpredictable lead flow and low conversion rates.
Our world is active
Accelerate your sales cycle with pinpointed, engaging outreach for high-quality leads.
The durhamlane difference
Proactive outbound is our speciality, especially in long, complex cycles. In fact, it’s all we’ve done for the past 13 years. During that time, we’ve become a trusted partner for global brands seeking sustainable growth.
“With inbound drying up in many different verticals, companies are going to have to reach outside their walls to find 3rd party organisations with deep and proven muscle in driving outbound.”
David Obrand
Founder & CEO, Salesloft
“We really feel like you guys are super invested in our success. You understand our issues, you’re proactive, and really, we couldn’t ask more from the way you’re partnering with us.”
CMO
durhamlane client
An equitable partnership
Today, we offer partnership commercial models based on joint success. These models empower us to put our people at the centre of our world and shoulder the responsibility of revenue generation with our customers.
Combine start-up energy with enterprise-level maturity
People
Taking proactive hungry minds, embedding sales skills and continually developing them with our management and development team.
Technology
Engaging, timely communication. Powered by tech, personalised by humans working smarter and faster with constant insight and analysis.
Processes & Data
Powered by Selling at a Higher-Level, our consultative and question-based methodology. We have built hundreds of thousands of data points, clarifying exactly what drives sales pipeline and how to build it.
What’s next?
Your success is intrinsically linked to ours.
Book a meeting with our sales experts and find where durhamlane’s award-winning people, processes, technology and data fit into your sales journey.
Our work in action
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Fluke CorporationApril 2024Developing marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.
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Centrica Business SolutionsAugust 2024
Centrica overcame market challenges with a consultative, creative approach, leveraging data and trends to support prospects.
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Demand Generation Performance Report | six-month higlights, 2024July 2024This report provides a brief overview of SQL-generation trends spotted in the first half of 2024.
How does durhamlane qualify leads?
Leads are taken through our thorough Magic 35 qualification process, which identifies needs, stakeholders and key dates, before being entering handover.
How do you train your SDRs?
Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks which clearly identify up-skilling opportunities. Most progression opportunities are centred around use of our technology stack and Salesloft integration.
What does the reporting process look like?
Salesloft provides powerful insight into our activity, and we use this to report weekly, monthly and quarterly – focusing on inputs, outputs, outcomes and insights.
What makes durhamlane different from other sales outsourcing companies?
At durhamlane, our people and clients at the centre of our world. From our award-winning onboarding, to exceptional tech stack and data utilisation, every engagement with your account manager will reveal the durhamlane difference.
How do you handover leads?
After our SDR engages a project with Selling at a Higher Level methodology, we begin the Magic 35 qualification process and confirm a meeting between prospect and SDR, with BDM sitting in. This adds the prospect into your CRM system. Before the meeting, there will be a verbal handover. Then, following, the meeting, a 360 feedback process and progress report
SDR CALCULATOR
Are your running costs burning a hole in your pocket?
Understanding the full scope of costs is crucial for making informed decisions about insourcing, or outsourcing, your sales function. Our cost calculator factors in your company’s unique expenses, from technology to administrative overhead, to give you the most accurate estimate.
Explore these often-overlooked costs and move forward with clarity.
