Inside the Funnel

In this episode, Vincent Chapus joins Richard Lane to unpack the orchestration shift that’s changing how revenue teams work: fewer people, better data, and AI doing the heavy lifting so reps can do what they’re actually paid to do.

Tom Stearns and Peter Clearly — co-authors of Graphic Sales — join Richard Lane to unpack why most outbound teams are scaling the wrong things, what a real prospecting playbook looks like, and why the thinking has to come before the AI.

In this episode, we explore how Siemens Healthineers is rethinking demand generation – moving beyond MQLs and driving real commercial impact.

In this episode, Richard Lane and Lee Durham reflect on 15 years of building durhamlane – sharing 15 lessons that have shaped their approach to outbound, SDR performance, and pipeline growth.

Jessica Cook, Head of Marketing at Vector, joins Richard Lane to explore how brand, content and storytelling can strengthen pipeline performance and support sustainable B2B revenue growth.

Sales coaching should drive performance – yet many teams say it’s falling short. In this episode, Richard Lane and Kevin Beales explore what sales leaders need to change.

Jessica Gilmartin, former CRO and CMO at Calendly, joins Richard Lane to discuss how to build a high-performing marketing team and why revenue should be the focus of modern marketing.

James Donaldson joins Richard Lane to discuss AI in sales tech, data quality and the future of human-first selling.

Workwize’s André Stoorvogel joins Richard Lane to unpack how intent signals, AI and one smart ICP pivot turned inbound into a true revenue engine.

In this episode of The Insiders, we flip the script. durhamlane co-founder Richard Lane steps out of the interviewer’s seat and into the hot seat.