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+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Richard Lane
August 2025
Richard Lane
August 2025
Latest Insight
Building SDR Teams from Scratch: Lessons from the Trenches
Richard Lane
August 2025
Latest Insight
Cold Calling in the Age of AI
Richard Lane
July 2025
Latest Insight
Human vs Machine: What AI Still Can’t Do in B2B Sales
Richard Lane
July 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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Full-Cycle Sales ServicesOctober 2021Don’t have the resources to build, train and manage an in-house sales team? Discover our full-cycle inside sales service.
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6 Lead Generation Challenges for Marketing LeadersJuly 2021
We’ve identified the most common lead generation challenges faced by marketing leaders – and how to overcome them.
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Account-Based Marketing to Sales-Based EngagementJune 2021
To be commercially successful, ABM requires ‘Sales-Based Engagement’ to convert target accounts into customer accounts.
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Magic 35 Diagnostic ToolkitMay 2021
Our unique ‘Magic 35’ sales qualification framework contains seven core criteria that allows you to have sales conversations with purpose.
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6 Blind Spots for New-in-Role Sales LeadersMay 2021
Discover some of the top blind spots for new sales leaders and, more importantly, how to overcome them.
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The Ultimate SaaS Recruitment GuideApril 2021
Download our proven step-by-step approach to recruiting the best SaaS sales talent.
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Land, Expand & Accelerate Sales in New B2B MarketsApril 2021
The essential guide for businesses looking to rapidly scale and build market share.
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Drive Revenue from your Post-Funding Growth StrategyMarch 2021
The essential post-funding playbook for ambitious businesses that need to scale up, fast.
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Outsourced Demand Generation ChecklistMarch 2021
Assess your readiness to execute an outsourced demand generation project with our checklist.
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Demand Generation: The art of aligned Sales & MarketingJanuary 2021
Discover how integrating your sales and marketing functions can maximise business outcomes.
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Top Trumps Lead Generation: Outsourced Sales vs. Demand Generation vs. ABMJanuary 2021
Find the best lead generation strategy for your business.
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Account-Based Marketing: Driving success with high-value accountsJanuary 2021
Find out how more and more organisations are winning high-value deals by implementing ABM tactics.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.