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08 Jan 2020 / durhamlane

The Pareto Law in Sales Recruitment

Sean Ball

by Sean Ball

pareto law recruitment image

Pareto’s Law can be found in almost all aspects of life if you look hard enough, so it’s not surprising that it’s also commonly found in sales recruitment.

What is the Pareto Law?

So what exactly is this law, and what does it have to do with sales recruitment? Well, it can be explained by a quote from Vilfredo Pareto himself (below).

pareto law sales recruitment quote

It’s prevalent in sales recruitment

At durhamlane, we see this principle all the time when we work with ambitious companies across the UK to recruit top sales talent.

As we originated from sales training, we know what it takes to succeed in the tumultuous world of sales.

That’s why we are committed to only working with companies for whom we can generate a measurable return on investment.

Typically, 80% of positive results for recruitment agencies come from 20% of their efforts. However, at durhamlane we have developed and refined a proven methodology for sales recruitment (known as Talent at a Higher Level).

This means we headhunt all of our candidates based upon the unique requirements of each of our clients. We combine what you’re looking for with our own expert sales knowledge to only find candidates who we know will help your business succeed.

It’s important to note that when searching for the perfect candidate, 80% of candidates are not typically actively looking for a new role.

That’s why we use our sales-tailored headhunting techniques, so that rather than focusing on the 20% of active job-seekers and missing out on 80% of the workforce who are not actively searching. After all, great sales people are most likely not looking for other jobs, because in most cases they will be getting looked after by their current employers. This is why our approach is so important.

This ensures you always get candidates that will match your requirements.

Looking for Sales Graduates?

If it’s graduate sales executives you’re looking for, we can also integrate our comprehensive sales training platform within our recruitment service, ensuring that they have the potential on day one to hit the ground running and exceed expectations.

In the fast-paced world of sales, our proven sales training and coaching can be extremely effective not just for successful onboarding but long term retention.

Looking for Senior Sales Professionals?

Or are you searching for a more senior sales professional that knows your industry inside out?

We have a comprehensive approach and process for headhunting high quality senior salespeople with industry-leading expertise that are a great fit for your business.

In the example above, we outlined that often 20% of sales people can generate 80% of your closed-won deals. You can be assured that when working with durhamlane, you’ll always be getting that highly sought after top 20% of salespeople that you can count on to take your business to the next level.

Finding these high performing salespeople is what we do day in, day out.

So if you’re trying to fill sales positions, send us a message or give us a call on 0191 481 3800 and we’ll get back to you as soon as possible.

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Download The Ultimate Sales Recruitment Guide

Download The Ultimate Sales Recruitment Guide

The Ultimate Sales Recruitment Guide

In any field, finding the best talent can be extremely difficult. However, recruiting the best sales talent is arguably the most challenging of all.

In this free guide, we outline the proven step-by-step approach to recruiting the best sales people.