Siemens Healthineers
Siemens Healthineers is a global leader in medical technology, known for delivering innovative imaging, diagnostic and digital health solutions that support millions of patients every day. In the U.S., the team identified an opportunity to modernise how they engage healthcare providers and accelerate growth in a market still dominated by traditional, face-to-face sales models.
While marketing activity was generating interest, their teams needed additional capacity and specialist expertise to convert this engagement into qualified opportunities at scale. That’s why Siemens Healthineers partnered with durhamlane to pilot a hybrid sales development model and prove its commercial impact.
Learn how we achieved success in the case study, linked below.
CLIENT
Siemens Healthineers
SERVICES
Lead generation
INDUSTRY
Healthcare Technologies
TIME
2.6 years
BUSINESS SIZE
Enterprise
“In the first 24 months we’ve accomplished close to ten million dollars in white space markets through the durhamlane Siemens Healthineers collaboration. Helping us to prove the value of Hybrid Marketing and Sales.”
Rossane Darrow
Vice President, Marketing and Communications – Siemens Healthineers
The outcome for Siemens
1.5
full-time resource (FTR)
156
qualified sales opportunities (SQL)
50%
closed-won revenue sourced from opportunities
2559%
ROI delivered
42.5
$m estimated pipeline
Related case studies
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Siemens HealthineersProving the impact of hybrid selling and accelerating pipeline growth for Siemens Healthineers in the U.S. healthcare market.
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Centrica Business SolutionsCentrica overcame market challenges with a consultative, creative approach, leveraging data and trends to support prospects.
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Fluke Corporation
Developing marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.