Selling into manufacturing & industrial environments
Build qualified sales pipeline in manufacturing
Selling into manufacturing is complex. Buying centres are large, requiring multiple stakeholders and long decision timelines, whilst the portfolio of solutions in market are becoming increasingly technical and difficult to explain. Our manufacturing sales reps help you break through that complexity. We find the right people to talk to, start meaningful conversations, and build a steady flow of qualified opportunities so your in-house team can focus on closing deals and delivering growth.
Deep knowledge of manufacturing sales
From advanced engineering to industrial automation, manufacturing sales demands both product knowledge and strategic communication. Our ‘Selling at a Higher Level’ methodology equips our team to ask the right questions, uncover real customer needs, and position your solutions as essential to operational improvement, productivity, and ROI.
We’ve built sales pipeline for manufacturing solutions providers across:
- Reliability and condition monitoring solutions
- Industrial software and automation platforms
- Engineering and industrial equipment
- Metrology solutions
- Digital manufacturing and IoT smart factory platforms
Our team stays connected to the latest industry shifts, from supply chain optimisation and reshoring to sustainability and Industry 4.0 adoption, ensuring our outreach speaks the language of your buyers.
durhamlane has done a great job for my team in helping get ii910 demo’s set up. This had led to multiple opportunities where they helped close business. These were customers who had said no to us in the past and he was able to get a meeting set up and the customer saw the benefits of the Fluke products.
Bill Cantieri
District Sales Manager
Fluke Corporation
Proven results in complex manufacturing sales
Manufacturing sales cycles are often long, with multiple stakeholders and technical evaluations. Our manufacturing sales reps are trained to navigate these challenges, mapping buyer journeys, identifying the right influencers, and nurturing relationships through every stage of the pipeline.
With over a decade of experience supporting complex B2B organisations, we’ve built a proven track record for generating qualified opportunities that convert. Whether your goals are market expansion, new customer acquisition, or increased product adoption, we deliver measurable sales outcomes.
Meaningful conversations with manufacturing decision-makers
Our approach starts with precision targeting. We identify the organisations and personas that align with your ideal customer profile, then create tailored outreach sequences that resonate.
We regularly engage with:
- Operations and Plant Directors
- Procurement and Supply Chain Managers
- Engineering and Technical Leads
- IT and Digital Transformation Managers
- CFOs and Commercial Directors
Our goal is to deliver sales-ready opportunities that move your business forward. Every campaign is data-driven, insight-led, and focused on long-term pipeline health.
Client wins in the manufacturing sector
Whether you’re targeting CIOs, Production Directors, Digital Transformation or Operations personas, our consultative approach connects your brand with your ideal customer profile, fuelled by context-rich data that identifies a clear, defined need. We’ve created qualified sales opportunities for our customers with:
Book a meeting with Will
Business Development Manager
Will partners with manufacturing businesses to accelerate revenue growth, improve efficiency, and scale pipeline through durhamlane’s expert manufacturing sales reps.
The durhamlane difference
Our people
We build proactive, curious minds into exceptional manufacturing sales reps who understand how to communicate complex technical value with clarity and confidence. Each is trained in our ‘Selling at a Higher Level’ methodology, ensuring consistent, consultative conversations that deliver results.
Our technology
We combine human expertise with powerful AI and leading sales technology to track performance, automate workflows, and capture meaningful insights. Every campaign is powered by data, but personalised by people.
Our processes & data
Over the years, we’ve gathered hundreds of thousands of sales interactions across industries. Our data-driven process reveals what truly drives manufacturing sales pipeline, allowing us to continuously refine our approach for maximum ROI.
Our work in action
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Fluke CorporationDeveloping marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.
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RS Industria
Executing a successful and consistent multichannel sales strategy in the Industrial IoT sector.
Which personas do you target in the manufacturing market?
We tailor persona targeting to each client’s goals and product focus. Recent campaigns have successfully engaged Operations Directors, Procurement Leads, Plant Managers, and IT Directors within both large-scale and specialised manufacturing environments.
How do you train your SDRs?
Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks that clearly identify upskilling opportunities. For industry-specific training, each new client engagement starts with a thorough onboarding process, where nuances of their target market are shared with the team. This ensures every SDR is capable of operating as a sales representative skilled at selling into manufacturing environments.
Do you only cover lead generation into manufacturing and process industries in the UK?
We generate sales-qualified leads into manufacturing and process industries across 23 countries. Our ‘Selling at a Higher Level’ methodology is versatile and drives results in a range of markets, including food & beverage, automotive and oil & gas. Our primary lead-generating regions are EMEA and North America.
How do you report on progress?
We track every stage of activity and turn it into clear, actionable insight. You’ll receive regular reports (weekly, monthly, and quarterly) showing campaign performance, engagement trends, and opportunities created. Each month, we hold a pipeline review with your sales team to discuss progress and identify ways to move deals forward. We can also connect our tech stack (Salesloft) to your CRM so that you have live updates of our activities and the results being generated on a custom dashboard. Our goal is to make reporting simple, transparent, and focused on driving revenue.
What makes durhamlane different?
Our people-first culture, proven sales methodology, and commitment to partnership set us apart. We don’t just deliver leads, we deliver qualified, relevant opportunities that convert into real revenue. That’s why manufacturers across Europe and North America trust us as their outsourced manufacturing sales development partner.
How do you manage data and confidentiality?
We are ISO 27001, ISO 9001, and Cyber Essentials Plus certified and maintain strict data governance standards. Client data is stored securely in dedicated environments, with access restricted to the relevant project teams.
