Executing a successful and consistent multichannel sales strategy in the Industrial IoT sector.

RS Industria is a cloud-based IIoT start-up that recently emerged as part of the global RS Group, bringing an innovative solution to monitor, connect and improve manufacturing operations.

RS Industria

Sales Outsourcing

2022 – Present

Since the start of this project, durhamlane has generated 140 sales-qualified opportunities for RS Industria, resulting in more than £700,000 pipeline value. Two full-time resources, fully dedicated to the project are currently delivering an average of 8 highly qualified new business opportunities per month.


“Working with durhamlane allowed us to rapidly scale our business development resource for a proposition at the very start of its lifecycle. Working directly with the sales execs and with our customer success team at durhamlane, we quickly identified issues with the articulation of the proposition and were able to make changes to improve customer engagement. We see durhamlane as very much an extension of our sales team and they professionally present themselves as part of the wider RS team.”

Richard Jeffers

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