Embracing omni channel Sales and Marketing in MedTech
Proactively Engaging Health Care Professionals through SDR Outsourcing
Medical Techs have continued with the traditional face to face sales environment. Despite advancements in marketing and sales technology that has allowed the sales process in other sectors to become more efficient. A new approach to market is needed. Leveraging industry expertise, our SDRs engage customers earlier in the decision-making process.

Embracing omni channel Sales and Marketing in MedTech
Proactively engaging Health Care Professionals
Medical Techs have continued with the traditional face to face sales environment. Despite advancements in marketing and sales technology that has allowed the sales process in other sectors to become more efficient. A new approach to market is needed, one that engages customers earlier in the decision-making process.



A Firm foothold in Healthcare
Healthcare systems are under immense pressure to improve Patient Outcomes. The need for innovation across Public and Private Healthcare has never been greater and Healthcare Professionals are becoming increasingly difficult to reach.
Our SDRs proactively seek out critical buying signals that align with advancements in digital health, remote care and AI for improved diagnosis. We go beyond traditional methods to ensure your message reaches the right audience at the right time.
Med Tech we have supported
Over the past 13 years, we’ve worked in partnership to deliver highly qualified leads across the UK, Europe and North America for:

“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full-time dedicated lead generation resources work hand-in-hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”

Paul Stevens
Digital Health Director, Omron

“durhamlane have really proven their value in supporting our customer pipeline development. Our salespeople and their full-time dedicated lead generation resources work hand-in-hand as a blended team. This creates a seamless transition between lead generation and sales. Over time the durhamlane team’s experience with our product has enabled them to work even further down the funnel, freeing our sales resources to work on the ‘close’. We’re impressed with the knowledge and dedication of the team, and the reaction from our potential customer leads has been really positive.”

Paul Stevens
Digital Health Director, Omron
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.”

Frank Hattan
Previously at Intertrust Group
“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.”

Frank Hattan
Previously at Intertrust Group
Use cases for Omnichannel Sales & Marketing
Competitor Conversion
New Segments/Products
Install Base Retention
Improve Marketing Lead Converstion
Event Attendance and Follow Up
The future is Omni Channel
To reach HCPs in the new world, MedTech’s must reach their customers in greater set of channels and earlier in the process:

Digital Marketing
Reach customers directly and earlier to join them on their buying journey.

Inside Sales
for consumables or more transactional solutions.

Hybrid
Combining remote teams for the most efficient and effective way to reach customers with field reps strategically deployed at the right time.
The challenge of Omni Channel
This is a whole new world for most:

How do you reach these HCPs?

What technology do you need?

How do we get our teams to embrace this new world?

What content do you need?

How do you nurture customers and leads along their buying journey and convert them?


Deep, proven muscle in proactive outbound
We’ve found that MedTechs are still reliant on field sales and event marketing tactics. In today’s competitive landscape, this just isn’t impactful enough to drive meaningful growth with your buyers.
Our outsourced SDR teams are experts in proactive outbound inside selling. We understand your prospects, how to reach them, and how to convert interest into action.
More than SDR outsourcing, it’s a partnership for growth.
Deep, proven muscle in proactive outbound
We’ve found that MedTechs are still reliant on field sales and event marketing tactics. In today’s competitive landscape, this just isn’t impactful enough to drive meaningful growth with your buyers.
Our outsourced SDR teams are experts in proactive outbound inside selling, we understands your prospects and how to reach them.
Our work in action
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Fluke CorporationApril 2024
Developing marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.
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Omron HealthcareDecember 2022
Launching an innovative healthcare technology solution with a strategic outsourced sales campaign.
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B2B Sales – Keep it simpleJuly 2017
A common worry salespeople face on a day to day basis is that deep down…
Book a meeting with Sam
Business Development Manager
Sam has years of experience working with financial service providers looking to fuel their growth and expand their market presence.

Which personas do you target in the financial market?
Our persona targeting is tailored to each client, which is discussed as part of your onboarding process. We’ve generated recent success with personas across the C-Suite, Operations personas, Risk & Compliance personas or ESG personas.

How do you train your SDRs?
Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks which clearly identify upskilling opportunities. For industry-specific training, each new client engagement starts with a thorough onboarding process, where nuances of their target market are shared with the team. All of our people are taught our Selling at a Higher Level methodology, which is question led and consultative in nature.

What does the reporting process look like?
Salesloft provides powerful insight into our activity, and we use this to report weekly, monthly and quarterly – focusing on inputs, outputs, outcomes and insights. We can also connect our CRM (Salesloft) to yours so that you have live updates of our activities and the results being generated on a custom dashboard.

What makes durhamlane different from other sales outsourcing companies?
At durhamlane, our people and clients are at the centre of our world. From our award-winning onboarding, to exceptional tech stack and data utilisation, everything is geared towards providing our durhamlane difference. This is why we’ve forged multi-year partnerships with our financial services clients. We also tend to go slightly further down the sales funnel than your typical agency by ensuring maximum qualification and quality in the opportunities we generate.

What other services do you target within financial services?
Our unique approach means we can cover a wide range of diverse sectors:
- Accounting and tax
- Capital markets
- Fund services
- Global entity management
- Payroll and HR
- Private wealth
- Mergers and acquisitions
- ESG administration

How do you ensure data security and client confidentiality?
We are ISO 27001 certified we take data security and confidentiality very seriously. durhamlane have siloed environments within our CRM to ensure client data is secure and only accessed by the relevant people. We would never have an overlap in terms of the people working with clients in the same industry and set up Chinese walls to ensure there is no sharing of data or opportunities.