info@durhamlane.com

+44 (0)191 481 3800

Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX

Embracing omni channel Sales and Marketing in MedTech 

Embracing omni channel Sales and Marketing in MedTech 

Healthcare systems are under immense pressure to improve Patient Outcomes. The need for innovation across Public and Private Healthcare has never been greater and Healthcare Professionals are becoming increasingly difficult to reach.

Our SDRs proactively seek out critical buying signals that align with advancements in digital health, remote care and AI for improved diagnosis. We go beyond traditional methods to ensure your message reaches the right audience at the right time.

Intertrust_durhamlane financial services
Intertrust_durhamlane financial services

Competitor Conversion

New Segments/Products

Install Base Retention

Improve Marketing Lead Converstion

Event Attendance and Follow Up

To reach HCPs in the new world, MedTech’s must reach their customers in greater set of channels and earlier in the process:

We’ve found that MedTechs are still reliant on field sales and event marketing tactics. In today’s competitive landscape, this just isn’t impactful enough to drive meaningful growth with your buyers.

Our outsourced SDR teams are experts in proactive outbound inside selling. We understand your prospects, how to reach them, and how to convert interest into action.

More than SDR outsourcing, it’s a partnership for growth.

We’ve found that MedTechs are still reliant on field sales and event marketing tactics. In today’s competitive landscape, this just isn’t impactful enough to drive meaningful growth with your buyers.

Our outsourced SDR teams are experts in proactive outbound inside selling, we understands your prospects and how to reach them.

  • Fluke Corporation
    Fluke Corporation

    Developing marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.

    April 2024
  • Omron Healthcare
    Omron Healthcare

    Launching an innovative healthcare technology solution with a strategic outsourced sales campaign.

    December 2022

Business Development Manager

Sam has years of experience working with financial service providers looking to fuel their growth and expand their market presence. 

Need some help? We’ve got all your questions covered in one easy spot.

Our persona targeting is tailored to each client, which is discussed as part of your onboarding process. We’ve generated recent success with personas across the C-Suite, Operations personas, Risk & Compliance personas or ESG personas. 

Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks which clearly identify upskilling opportunities. For industry-specific training, each new client engagement starts with a thorough onboarding process, where nuances of their target market are shared with the team. All of our people are taught our Selling at a Higher Level methodology, which is question led and consultative in nature. 

Salesloft provides powerful insight into our activity, and we use this to report weekly, monthly and quarterly – focusing on inputs, outputs, outcomes and insights. We can also connect our CRM (Salesloft) to yours so that you have live updates of our activities and the results being generated on a custom dashboard. 

At durhamlane, our people and clients are at the centre of our world. From our award-winning onboarding, to exceptional tech stack and data utilisation, everything is geared towards providing our durhamlane difference. This is why we’ve forged multi-year partnerships with our financial services clients. We also tend to go slightly further down the sales funnel than your typical agency by ensuring maximum qualification and quality in the opportunities we generate.

Our unique approach means we can cover a wide range of diverse sectors:

  • Accounting and tax  
  • Capital markets  
  • Fund services  
  • Global entity management  
  • Payroll and HR  
  • Private wealth  
  • Mergers and acquisitions  
  • ESG administration  

We are ISO 27001 certified we take data security and confidentiality very seriously. durhamlane have siloed environments within our CRM to ensure client data is secure and only accessed by the relevant people. We would never have an overlap in terms of the people working with clients in the same industry and set up Chinese walls to ensure there is no sharing of data or opportunities.