Developing a fully-integrated digital marketing and sales campaign to fuel ITG’s aggressive growth strategy.

A global leader in specialist administration services, Intertrust Group (ITG) provides tech-enabled, bespoke solutions to a range of corporate clients across the world.

Intertrust Group

Demand Generation, Marketing, Sales Outsourcing

2020 – 2023

During our engagement with Intertrust, durhamlane surfaced 1028 marketing qualified leads (MQLs). This fed a high-quality pipeline of 441 sales qualified opportunities, worth €5,400,000. With a sales conversion rate of 9.62%, deal values ranging from €20K to €1M and a 12 to 18 months average sales cycle, the customer has closed-won deals with a total value of €560,000 to date.

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“durhamlane has been a vital component in helping our global sales team grow our business in a sustainable way. I have been continuously impressed with the way their team has integrated with ours to create a dynamic sales force. We have fostered a true partnership with a joint plan to win together now, and in the future.”

Frank Hattann

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