Opening doors to pharma and life sciences buyers
Building sales pipeline in scientific environments
Sales teams in scientific and pharmaceutical businesses often know their products inside out but can struggle to start conversations with the right people. Our SDRs bridge that gap. We help your experts get in front of decision-makers, from R&D and lab management to procurement and operations, by opening doors, building credibility, and generating qualified opportunities that lead to lasting commercial partnerships.
Deep knowledge of selling into pharma and life sciences
Our clients sell the tools, technology, and services that power discovery. Successfully selling into pharma and life sciences means navigating long sales cycles, complex purchasing processes, and technical conversations across both scientific and commercial teams.
At durhamlane, we specialise in bridging that gap. Our ‘Selling at a Higher Level’ methodology enables our teams to ask the right questions, understand the real challenges facing your buyers, and communicate value in language that resonates with researchers and procurement professionals alike. This means we open doors with the right buyers in the right accounts, at the right time.
We’ve supported companies working in:
- Laboratory instruments and analytical equipment
- Metrology solutions
- Research and diagnostic technology
- Data, software, and AI tools for R&D
By combining sector insight with a structured, data-driven approach, our pharmaceutical contract sales programs help clients win more business with the world’s leading pharma and biotech organisations.
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Oxford Instruments
Turning complex sales into clear opportunities
Our teams are trained to identify genuine buying signals, manage multi-stakeholder relationships, and nurture opportunities over time.
With experience across scientific technology, healthcare infrastructure, and industrial B2B sales, we understand how to translate technical detail into commercial value. Whether your focus is expanding market share, launching new technology, or deepening partnerships with global R&D networks, durhamlane delivers measurable growth through smart, structured sales development.
Connecting you with the right stakeholders
Every campaign starts with a clear profile of your ideal customer. We then build targeted engagement strategies that create meaningful conversations with the people who influence or authorise purchasing decisions.
We regularly engage with:
- Heads of Research and Development
- Laboratory and Facilities Managers
- Procurement and Supply Chain Leaders
- Operations and Manufacturing Managers
- IT, Data, and Digital Transformation teams
Our goal is to generate qualified, sales-ready opportunities that move your business forward, helping your internal teams focus on closing deals.
Book a meeting with James
Head of Sales
James partners high tech organisations looking to expand their footprint in pharma and life sciences through durhamlane’s expertise in scientific sales development.
The durhamlane difference
Our people
We hire curious minds and train them to become industry-aware professionals who can navigate regulated markets with confidence. Every member of our SDR teams are skilled in consultative communication, ensuring each conversation builds credibility and trust.
Our technology
We combine best-in-class sales technology and powerful AI with human expertise, using automation and data to streamline outreach while preserving the personal, compliant touch required when selling into pharma and life sciences.
Our processes & data
Backed by thousands of sales interactions across regulated industries, our data-driven process reveals what drives engagement in the pharmaceutical sector. This continuous learning ensures every campaign performs stronger than the last.
Our work in action
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Fluke CorporationDeveloping marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.
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RS Industria
Executing a successful and consistent multichannel sales strategy in the Industrial IoT sector.
Which companies do you work with in pharma and life sciences?
We partner with organisations that sell into these industries – including laboratory equipment providers, scientific software companies, and manufacturing solution specialists. Our goal is to help them win business with pharma, biotech, and research institutions.
How do you train your SDRs?
Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks that clearly identify upskilling opportunities. For industry-specific training, each new client engagement starts with a thorough onboarding process, where nuances of their target market are shared with the team. This ensures every SDR is capable of operating as a sales representative skilled at selling into pharma and life science environments.
What makes durhamlane different?
We understand the nuances of selling into regulated and research-based industries. Our people combine technical curiosity with proven sales expertise to represent your brand effectively and deliver qualified, conversion-ready opportunities.
How do you report on progress?
We track every stage of activity and turn it into clear, actionable insight. You’ll receive regular reports (weekly, monthly, and quarterly) showing campaign performance, engagement trends, and opportunities created. Each month, we hold a pipeline review with your sales team to discuss progress and identify ways to move deals forward. We can also connect our tech stack (Salesloft) to your CRM so that you have live updates of our activities and the results being generated on a custom dashboard. Our goal is to make reporting simple, transparent, and focused on driving revenue.
How do you manage data and confidentiality?
We are ISO 27001, ISO 9001, and Cyber Essentials Plus certified and maintain strict data governance standards. Client data is stored securely in dedicated environments, with access restricted to the relevant project teams.
