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Latest Electronics & Manufacturing

Unlocking the Power of Marsales Alignment
Richie Miller

Richie Miller

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November 2023

Richie Miller

Richie Miller

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April 2023

Richie Miller

Richie Miller

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November 2023

Richie Miller

Richie Miller

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October 2023

Richie Miller

Richie Miller

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June 2024

Yasmin Wilkinson

Yasmin Wilkinson

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June 2024

Richie Miller

Richie Miller

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December 2023

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  • How curiosity drives sales, marketing and business growth
    How curiosity drives sales, marketing and business growth

    Nick McClelland and Aine Bryn from Mercer UK talk about the symbiotic, never-ending relay race between sales and marketing, and how curiosity drives innovation and growth for both teams.

    October 2022
  • Aligning sales and marketing through a customer-first philosophy
    Aligning sales and marketing through a customer-first philosophy

    Emma Roffey (VP Marketing EMEAR at Cisco) talks about the synergy that exists between sales and marketing, and how to keep them aligned through a “customer first-philosophy”.

    October 2022
  • Harnessing the power of adaptive leadership
    Harnessing the power of adaptive leadership

    Hosts Richard Lane and Simon Hazeldine are joined by Darren Cassidy (Managing Director at Xerox) who talks about navigating change and the role played by marketing in its integration with sales.

    September 2022
  • Correlating marketing to pipeline and revenue
    Correlating marketing to pipeline and revenue

    Darren Atkins (Marketing Director at Sabre) talks about the role played by marketing in the integration with sales and how to achieve the “holy grail” of marketing to revenue correlation.

    September 2022
  • Creating value through the power of social selling
    Creating value through the power of social selling

    Franklin Williams (Director of Global Commercial Excellence at Thermo Fisher Scientific) talks about the importance of practicing social selling to drive inbound lead generation and curate a positive customer perception.

    September 2022
  • Harmonising global and local revenue strategies
    Harmonising global and local revenue strategies

    Neil Ritchie (Head of Global Marketing & Sales, Motion Services at ABB) talks about the importance of mediating between a global strategy and its local execution.

    August 2022
  • Selling smarter in a world of smarter buyers
    Selling smarter in a world of smarter buyers

    Graham Hawkins (Founder & CEO of SalesTribe) talks about how crucial distributing quality content is when it comes to building a brand and attracting buyers’ attention.

    August 2022
  • Managing the risk of buyers' remorse
    Managing the risk of buyers' remorse

    Sascha Rahman (Head of Strategic Marketing & Sales Excellence of ifm) talks about managing the risk of buyers’ remorse by coordinating sales and customer success capabilities.

    August 2022
  • Channelling the voice of the customer
    Channelling the voice of the customer

    Ivy Petit (Global Marketing Director of Veolia) discusses the importance of developing a marketing narrative that channels the customer’s voice through aligned Sales and Marketing.

    July 2022
  • Driving sales growth with a startup mindset
    Driving sales growth with a startup mindset

    Ricky Sevta (Chief Revenue Officer at simPRO) talks to hosts Simon Hazeldine and Richard Lane about the benefits of maintaining a start-up mindset, no matter the size of your business.

    July 2022
  • Harnessing scalable success on the sales journey
    Harnessing scalable success on the sales journey

    Peter Schopf (Head of Sales MindSphere for EMEA at Siemens Digital Industries Software) explores the sales journey and the global differences in the adoption of the digitilisation of this journey.

    June 2022
  • Curating a positive customer perception
    Curating a positive customer perception

    Ryan Bott (Global Vice President of Revenue at Sodexo) explores the importance of a positive perception of salespeople among customers and the importance of asking the customer what they want.

    June 2022