The Insiders
Get the inside track on how today’s industry professionals are delivering success in qualified lead generation and sales conversion strategies.
Listen to our podcast for invaluable insights, advice and thought leadership as we gain unique perspectives from inspirational sales & marketing movers and shakers.
Latest Electronics & Manufacturing
Unlocking the Power of Marsales Alignment
Richie Miller
November 2023
Latest Facilities Services
Maximising global launch strategies with the fundamentals of marketing
Richie Miller
April 2023
Latest Healthcare Technology
Navigating Disruption during Digital Transformation
Richie Miller
November 2023
Latest Industrial Automation
The Birth of An Industrial Data Solution
Richie Miller
October 2023
Latest Professional Services
How the Humble Sprout Can Transform Your Storytelling
Richie Miller
June 2024
Latest Technology
Marketing Magic: Turning Customers into Superfans
durhamlane
June 2024
Latest Telecommunications
B2B Marketing, Maximised: How To Get More Bang For Your Buck In 2024
Richie Miller
December 2023
LATEST CONTENT
Six B2B insights from
season two
This season of The Insiders podcast made it clear that today’s decision-makers are expected to be more productive than ever. But, with resources and budgets on a tighter leash, how can leaders navigate the pinch?
-
How curiosity drives sales, marketing and business growthOctober 2022Nick McClelland and Aine Bryn from Mercer UK talk about the symbiotic, never-ending relay race between sales and marketing, and how curiosity drives innovation and growth for both teams.
-
Aligning sales and marketing through a customer-first philosophyOctober 2022Emma Roffey (VP Marketing EMEAR at Cisco) talks about the synergy that exists between sales and marketing, and how to keep them aligned through a “customer first-philosophy”.
-
Harnessing the power of adaptive leadershipSeptember 2022
Hosts Richard Lane and Simon Hazeldine are joined by Darren Cassidy (Managing Director at Xerox) who talks about navigating change and the role played by marketing in its integration with sales.
-
Correlating marketing to pipeline and revenueSeptember 2022
Darren Atkins (Marketing Director at Sabre) talks about the role played by marketing in the integration with sales and how to achieve the “holy grail” of marketing to revenue correlation.
-
Creating value through the power of social sellingSeptember 2022
Franklin Williams (Director of Global Commercial Excellence at Thermo Fisher Scientific) talks about the importance of practicing social selling to drive inbound lead generation and curate a positive customer perception.
-
Harmonising global and local revenue strategiesAugust 2022
Neil Ritchie (Head of Global Marketing & Sales, Motion Services at ABB) talks about the importance of mediating between a global strategy and its local execution.
-
Selling smarter in a world of smarter buyersAugust 2022
Graham Hawkins (Founder & CEO of SalesTribe) talks about how crucial distributing quality content is when it comes to building a brand and attracting buyers’ attention.
-
Managing the risk of buyers' remorseAugust 2022
Sascha Rahman (Head of Strategic Marketing & Sales Excellence of ifm) talks about managing the risk of buyers’ remorse by coordinating sales and customer success capabilities.
-
Channelling the voice of the customerJuly 2022
Ivy Petit (Global Marketing Director of Veolia) discusses the importance of developing a marketing narrative that channels the customer’s voice through aligned Sales and Marketing.
-
Driving sales growth with a startup mindsetJuly 2022
Ricky Sevta (Chief Revenue Officer at simPRO) talks to hosts Simon Hazeldine and Richard Lane about the benefits of maintaining a start-up mindset, no matter the size of your business.
-
Harnessing scalable success on the sales journeyJune 2022
Peter Schopf (Head of Sales MindSphere for EMEA at Siemens Digital Industries Software) explores the sales journey and the global differences in the adoption of the digitilisation of this journey.
-
Curating a positive customer perceptionJune 2022
Ryan Bott (Global Vice President of Revenue at Sodexo) explores the importance of a positive perception of salespeople among customers and the importance of asking the customer what they want.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
Navigation
Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
Copyright © 2024 durhamlane. Privacy Policy. Cookie Policy.
Developed by Right Hook.
Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.