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LATEST CONTENT
This season of The Insiders podcast made it clear that today’s decision-makers are expected to be more productive than ever. But, with resources and budgets on a tighter leash, how can leaders navigate the pinch?
James Webb, VP Central Europe and EU Marketing at Fellowes Brands, discusses his expertise on the evolution of salespeople into Sales-Marketing hybrids and the benefits that this evolution has had for the customer.
Emma Botfield, Managing Director UK & Ireland at RS Components, discusses her insights into the world of ‘Mar-Sales’ – her term for the marriage between Marketing and Sales – likening marketing and sales to a competing pair of in-laws, who if managed correctly, can be a powerful force.
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